Mailing list services glossary
There are 6 names in this directory beginning with the letter O.
Occurrences outside the realm ListManager™ online tracking where a user performs an action such as a purchase, a phone call or clickthrough. Offline events can be incorporated into the database so they can be viewed in your reports.
Tracking statistics that tell you how many people have opened your message, clicked on a tracked URL, or who have followed from one of your mailings, links to other pages on your web site.