Glossary Terms for Lyris ListManager™ users

Mailing List Services Glossary

Mailing List Glossary

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There are currently 11 names in this directory beginning with the letter E.
E
Editable Regions
The area in a template that can be changed or edited. These areas can be specified to edit text, images or both.
EEC
Email Experience Council
Email Authentication
see Authentication
Email Campaign
A group of related mailings sent together as a campaign or promotion
Email Client
A program or application that manages email, normally on a personal computer, so that a user can read email, store, delete and send email.
Email Engagement
Anytime an email is touched it is engaged, this includes Clicks, Opens and the movement of an email out of the Spam Folder.
Email Marketing
Email sent from one person to many, with marketing features.
Engage
A way to interact with your subscribers, for example using a survey: a positive action taken on by the recipient.
Error Handling (email)
The detection, and resolution of the occurrence of an email error such as email bounces (transient and permanent failures) by the Lyris ListManager™ system.
ESP
Email Service Provider
Ezine
Electronic newsletter (e zine or e-zine)
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How Our Message Pricing Works

What Is a Message? A message is one email sent to one subscriber.

For example:

• Send one newsletter to 100 subscribers = 100 messages

• Send one newsletter to 500 subscribers = 500 messages

Included Monthly Messages Each plan includes a number of messages based on a standard email size of up to 40K.

Larger Emails: If an email is larger than 40K, it counts as more than one message.

Examples:

• 40K email = 1 message

• 50K email = 1.25 messages

• 80K email = 2 messages

Additional Charges: After your included messages are used, additional messages cost $0.90 per 1,000 messages. ($1.14 per 1000 messages)

What’s Included in Your Monthly Fee?

• Welcome messages

• Unsubscribe confirmations

• Surveys and polls

• Searchable archives

• Open and click tracking

• Feedback loops

• Refer-a-friend tools

• Subscriber management features