Glossary Terms for Lyris ListManagerâ„¢ users

Mailing List Services Glossary

Mailing List Glossary

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There are currently 6 names in this directory beginning with the letter O.

Offline Events
Occurrences outside the realm ListManagerâ„¢ online tracking where a user performs an action such as a purchase, a phone call or clickthrough. Offline events can be incorporated into the database so they can be viewed in your reports.

Open Rate
Tracking statistics that tell you how many people have opened your message, clicked on a tracked URL, or who have followed from one of your mailings, links to other pages on your web site.

Open Relay
An SMTP email server that allows third-party relay of email messages.

Recipients who opened a particular mailing.

List member who has granted permission to receive email from a particular list.

List members who remove their email address from an email mailing list.