Glossary Terms for Lyris ListManagerâ„¢ users

Mailing List Services Glossary

Mailing List Glossary

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There are currently 7 names in this directory beginning with the letter L.
L

Landing Page
The website page your visitors arrive at after clicking on a link, i.e. a link in an email message to another page.

List Administrator
List administrators maintain mailing lists and implement list policy. Duties may include moderating messages for posting or for subscription requests.

List Fatigue
Overuse, such as over mailing to a list.

List Hygiene
The act of keeping a list clean of unresponsive email addresses.

ListManager'sâ„¢ API
Interface that allows administrators to access and manipulate the database tables using SOAP (Simple Object Access Protocol). ListManager'sâ„¢ API can be invoked from any language with SOAP support.

Loop Detection
Lyris ListManagerâ„¢ keeps track of how many messages From: one person has gone to each To: address, and sets a limit on the daily number. If the number of messages in one day exceeds the Loop Detection threshold, ListManagerâ„¢ cuts off the mailings, issuing a single refusal message, and then discarding the rest of the messages in that 24 hour period. This feature is useful for automatically breaking mail loops that aren't able to be stopped through ListManager'sâ„¢ other mechanism.

Lyris Marketing Calendar
Shows items that includes mailings and events for the marketing team, such as a tradeshow and upcoming events.

How Our Message Pricing Works

What Is a Message? A message is one email sent to one subscriber.

For example:

• Send one newsletter to 100 subscribers = 100 messages

• Send one newsletter to 500 subscribers = 500 messages

Included Monthly Messages Each plan includes a number of messages based on a standard email size of up to 40K.

Larger Emails: If an email is larger than 40K, it counts as more than one message.

Examples:

• 40K email = 1 message

• 50K email = 1.25 messages

• 80K email = 2 messages

Additional Charges: After your included messages are used, additional messages cost $0.90 per 1,000 messages. ($1.14 per 1000 messages)

What’s Included in Your Monthly Fee?

• Welcome messages

• Unsubscribe confirmations

• Surveys and polls

• Searchable archives

• Open and click tracking

• Feedback loops

• Refer-a-friend tools

• Subscriber management features