“When should we send our mass email campaigns?” is one of the most frequently asked questions in email marketing. Many people believe that Tuesday through Thursday mornings are generally good times to send. This answer, however, may be more complicated
A more significant measurement for email campaign performance Are you bored to tears with click-through rates (CTR) as your email campaign’s performance metric? Is it time to find something better, or different? Consider the click-to-open rate as an alternate metric, as it yields a greater, more noteworthy measurement for email campaign performance. (CTOR) is simply the combination of email opens and click-through rates. CTRs and email opens are common email marketing benchmarks that provide quick and reasonably accurate snapshots of an email campaign’s performance. Both are easy to use, however, limit the amount of information you can track. For example,
When your free email account is the cause of undelivered email Everyone seems to have a Gmail, Yahoo, or Hotmail account. Some people have all three and more. As an email marketer, list contributor, or active list member (one who contributes to a list), sending out email campaigns with a free email account may be the cause of undelivered email messages. As you know, the FROM in an email message, identifies the sender by their email address. A list recipient may decide to open or trash the message just based on this information – who sent the message. Because of
You Too Can Experience Successful Email Delivery Using Optimization Email content that looks great but doesn’t reach its intended recipients cannot be called a successful email delivery. In this anti-spam climate, it is necessary to optimize your messages to reach this goal. The goal of a successful email delivery starts with a great sending mechanism: either a dedicated software application or working with an Email Service Provider (ESP). Most ESP’s provide list management, saving administrative time for the email marketer by providing manageable subscriber information, including membership behavior, list organization, and subscriber verification. The next component for successful email delivery
Can you scrub your email lists clean? Can you scrub your email lists clean? How often do you clean your email marketing lists? And why should you? When you think about it, cleaning a list, is like cleaning your house. A clean house keeps the occupants healthy and happy, clean lists maintains healthy members and keeps you happy. Benefits of a clean list include: An increase in clickthrough’s and opens Less bounces Increase email savings Better conversion rates Truer reports A clean list (aka scrubbed list) is one that holds addresses of engaged subscribes, that are involved with your campaigns.
Is Your landing Page Blocking your Website Traffic? What is an email campaign without a custom landing page? One that isn’t success-oriented; a campaign that should emphasize its call-to-action. A call to action can be anything. When the main goal of your email campaign is to increase traffic to your website, why consider a landing page at all? A landing page would just be another step for your visitors to take, right? So, is your landing page blocking your website traffic? No, because landing pages are designed with a specific purpose, to convert visitors into leads, and increase web traffic.
Are Your Email Campaigns Above the “Industry Average? 4 Questions to Find Out Does the “industry average” matter in email marketing? Most small business owners to corporate leaders agree when you market with email you measure the results of the latest email campaign with a comparison of the previous ones. However not all do, instead, they base success on others’ exaggerated email metrics, and misrepresentations that are spread around the internet. On the internet, you can find email metrics that make it seem your email campaigns are not as successful as you think you are, especially when you read about
The 12 ways non-professional Email Marketers can increase email delivery You own a business, have few employees, long hours, and you use email marketing. You’re not getting paid as a professional email marketer, however like the company those professionals work for, you depend on the success of your email campaigns. You both have the same goal: successful inbox delivery with a shot of the message being read. Normally professional Email Marketers use strategy, creative technology, and charts. graphs, professional images, and a copywriter or two. Sole proprietors do not have the luxury of an email marketing team, and most likely,
Take the complexity out of email marketing. The complexity of email marketing doesn’t stop people sending over two billion emails sent out daily. This volume can be bad news for both the recipient and the email marketer – the recipient is tries to eliminate SPAM, by sending unwanted messages to their JUNK or SPAM folder, while the marketer’s email may end up in one of those folders or if not, go unseen. Unfortunately, valid email messages are sent to the SPAM or JUNK folders. Even email that is personalized, relevant, and expected. So, what’s an email marketer to do? Send
Everyone knows what email is, and most people, are also members of email lists too. Unfortunately, everyone also knows about SPAM, but not everyone knows how to defend the email inbox In an effort to curtail SPAM, the CAN-SPAM act 2003, enacted by Congress, was passed to defend your email inbox. That’s over 19 years ago, and no revisions. It was and is an effective method to limit unwanted messages: but as a law, it did not address the technical obstacles and fundamental problems that remain; therefore, SPAM continues to be delivered to inboxes. SPAM, being annoying, misleading,