How to be an Effective Email Marketer

The success of a call-to-action email campaign depends on your subscriber following through with that action. When they click on that link where will it take them? To your homepage? Linking subscribers to your homepage may not be as effective as you would like: once...

Always Use These 5 Emails For a Thriving Business!

The hardest part is over.  You have a new subscriber to Email. Now what? A new list subscriber should feel their membership is important to you and worthwhile for them.  It’s essential to keep this person engaged with your emails: Targeted emails sent on a regular...

Who Really Engages With Your Email Messages?

Automation, sure it’s great unless you’re an email marketer. You want your customers to engage with your email messages, increasing your ROI. What could stop them?  Email automation, (or in this case the program your list subscribers use to block out that unwanted...

Email Delivery Explained!

Sending and receiving email is similar to traditional mail. To send a letter through the mail it requires a “to” and “from” address. The “to” address directs the letter to its destination, and the “from” address can be used in case the mail is returned. In the digital...