Where O’ Where Did My Email Go?

I Clicked Send my email, Now What? Email Marketer’s, do you wonder how your email actually finds its way to the right customer’s inbox?  You know, with email delivery, once you hit the Send Button the flow of your email is out of your control. Of course,...

Did You Know, Legitimate Emails Will Be Blocked

As an email user, you probably noticed the increase in the amount of SPAM you receive. As an email marketer, you do not want your messages to be perceived as part of the spam evolution.  ISP’s recognize that SPAM is an ever-growing issue. Therefore, most ISPs in...

“Do I Want My ESP To Do Everything?”

The foundation of successful email campaigns are made with the ESP you partner with. You depend on your ESP to deliver, both for the email fundamentals you use and the performance you need. Your ESP, one of the most critical parts of your marketing strategy is also...

How to be an Effective Email Marketer

The success of a call-to-action email campaign depends on your subscriber following through with that action. When they click on that link where will it take them? To your homepage? Linking subscribers to your homepage may not be as effective as you would like: once...