“Do I Want My ESP To Do Everything?”

The foundation of successful email campaigns are made with the ESP you partner with. You depend on your ESP to deliver, both for the email fundamentals you use and the performance you need. Your ESP, one of the most critical parts of your marketing strategy is also...

How to be an Effective Email Marketer

The success of a call-to-action email campaign depends on your subscriber following through with that action. When they click on that link where will it take them? To your homepage? Linking subscribers to your homepage may not be as effective as you would like: once...

Always Use These 5 Emails For a Thriving Business!

The hardest part is over.  You have a new subscriber to Email. Now what? A new list subscriber should feel their membership is important to you and worthwhile for them.  It’s essential to keep this person engaged with your emails: Targeted emails sent on a regular...