What we can do in 2021. It may have been a while since you reviewed the features the that Dundee Email List Services offers based on the Lyris ListManager platform. . After all this email program is over 20 years old, but always up-to-date. That just proves it’s stable, competitive, well tested and continues to […]
What We Can Do in 2021 as Your ESP Read More »
Everyone is always talking about ROI, how to increase it, how to keep it, and is it enough. ROI, known as return on investment is a mathematical formula that calculates a ratio between net income and investment. Simply put, ROI is used to gauge the effectiveness of an investment. Business owners do this all the
The other side of ROI for email marketing Read More »
We all know that change happens in the world, in the country, in our business, in our life. For example: Our country has a new President, who introduced several changes; some see these changes as good, but some people see these changes as detrimental. Companies have increased the use of artificial intelligence replacing a live
What Change Makes Email Marketing a Big Con? Read More »
Regardless of whether you consider yourself a seasoned email marketer or a novice, on average, every dollar spent on email marketing returns thirty-seven dollars: An ROI of 37:1, and higher in some cases. How are you doing, hitting the average ROI mark? To find out if you’re hitting the average benchmark, start with the list
Hitting the email industry benchmark Read More »
From inbox to inbox, email campaigns sound so simple until you sit down to create one. At the start of an email campaign, marketing growth can seem like a simple process that quickly becomes unbelievably complicated; especially when you add many moving parts to the equation. And the total number of moving parts doesn’t matter.
Improve Your Email Marketing Growth In 3 Quick Steps. Read More »
You own a small newspaper for a mid-sized town in Michigan. It’s Spring. There is an overabundance of melted snow which drains all the chemicals from the farmlands into the local ground water. Consequentially the local government ordered a “boil order” which means, to use the water for consumption, it should be boiled. A printed
Email Automation, easier than boiling water. Read More »
The year 2020, a year to remember and a year to forget. The ongoing paramedic continues to interfere with businesses in ways that are unimaginable, resulting in loss income and in some cases seemly unrecoverable debt cause by shorten hours and closed doors: Per State ordinances. With a dwindling walk-in customer base, there has never
How to achieve email marketing success in 2021 Read More »
It’s almost here, the make or break holiday season for several retail businesses. With every new season an email marketer must be more creative, more engaging and offer more value to their email readers. And, do it all better than the competition! This is especially true in the pandemic era of 2020, when online sales
Generate More Cash With Your Email Campaigns This Holiday Season Read More »
We all agree email marketing is versatile, effective and engaging. Email marketing can also be personal, while automated, forwarded, and tracked. Email is the optimal marketing tool used to optimize sales. But how do you optimize email? The Method of Optimizing Your Email Start with your captured list addresses -how are they collected, all opted-in?
Optimize your email in 7 steps. Read More »
Websites with email marketing go together like tea with honey, pen and paper, and love and marriage. Each pair complements one another, with the individual parts forming the perfect balance for a successful partnership. Email is the perfect partnership for all B2B marketing strategies because it: Improves communication Cultivates Leads Is a Powerful SEO Tool
Easy B2B Email Marketing Strategy Read More »
