The Email Landscape: A Challenge and an Opportunity The email landscape is more crowded than ever, with projections suggesting that by 2025, 376.4 billion emails will be sent and received daily. This surge in email traffic makes it challenging for businesses to deliver their emails in the inbox rather than the spam folder. However, email …
Unlocking the Power of Email Segmentation for Better Deliverability Read More »
First things first, the art of email alchemy starts with the branding. Branding Is not just a buzzword; it’s the sequined Elvis jumpsuit of your email identity. Consider the iconic Apple Computer; Using an apple as its brand was started by Steve Jobs just because he liked the fruit. He turned the Apple Computer into …
Introduction: I am a widow. My husband retired from the Air Force, was a photographer, a race car driver, a DJ, a Biker, a business owner, and Deadhead. Among the items left behind are tee shirts and other paraphernalia that may or may not be valued. Because I have so many tee shirts, more than …
Social Media vs. Email Marketing: A Quick Guide to Digital Engagement Read More »
In the busy world of e-commerce, every businessman’s dream is making it big. One such soul is Henry, a prodigy in the realm of numbers. He is a graduate with top honors from a renowned university. His college days made him the master of balance sheets, and tax codes. Any firm would be happy to …
Is email marketing worth it if I’m a sole proprietor Read More »
Are you using the full potential of email marketing to promote your blog content? If not, this blog will reveal the surprising capabilities that email marketing holds for bloggers. It’s a tool that is often unappreciated but holds noteworthy potential, waiting to be released. Discover how email marketing can supercharge your blog audience and be …
Supercharge Your Blog Audience: Mastering Email Marketing to Maximize Readership Read More »
In a world where businesses compete for customers’ attention, likes, and repeat sales, here is a not-too-uncommon scenario of two rival businesses. On one side, we have Alice, the resilient entrepreneur wearing multiple hats like a champ. From stocking shelves to tackling those customer emails, she’s a one-woman show -but she’s still finding her footing …
Introduction: Capitalizing on specific user behaviors such as website browsing, or previous purchases, allows email marketers to deliver personalized experiences through email campaigns. By leveraging these behavioral triggers, marketers can create highly relevant content that resonates with their audience, resulting in increased email engagement and conversions. Email personalization has indeed become one of the best …
Unleashing the Power of Behavioral Triggers in Email Marketing Read More »
Email campaigns are the lifeblood of most industries. They are the major contributor to the billions of yearly emails sent worldwide. Most email campaigns are well planned, However, regardless of hours spent on design, content, and ROI predictions, they all have the same thing in common. Some emails go into the spam folder faster than …
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12 Common Reasons Why Your Emails Land in the Spam Folder Read More »
Improve email delivery with A/B Testing As email marketers, we want to send messages that connect with our audience and drive them to the desired actions. However, the competition for audience attention in the inbox is challenging. That’s where A/B testing comes in. A/B testing is a powerful way to improve the performance of your …
