Email Marketing

AI Prompt: Inspired or Motivated to Read This Blog?

Are you inspired to read this blog, or maybe you’re motivated, encouraged, or even driven to check it out? According to the online Merriam-Webster dictionary, the word “prompt” can be used as a verb meaning to incite action, as a noun meaning a reminder, or as an adjective suggesting readiness and quickness to act. In […]

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spam protection

Inbox privacy protection guidelines, brought to by Google and Yahoo 

As an email marketer, most likely you have seen, read, or discussed the new inbox privacy protection ‘rules’ instigated by Google and Yahoo.   At first glance they do not seem so different from the email authentication we have been using with, SPF, DMARC, DKIM and maybe BIMI.  For years most ESPs are using email authentication. 

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Dark Mode

Have you read your emails in the Dark Mode

Have you explored the Dark Mode? This convenient setting, available on most smartphones, tablets, and email clients, transforms your email’s appearance from the usual light background to a dark background. By adopting Dark Mode, you reduce the light emission from your screen, making for a more comfortable reading experience. It smartly inverts the colors, turning

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laptop on desk

Navigating Privacy-Compliant Email Tracking with Dundee List Services

The introduction of regulations like GDPR and CCPA has transformed the way businesses handle personal data collection. These laws emphasize the importance of consent and transparency in data collection and usage, directly impacting email marketing practices.  As a customer, prospect, or interested party, it is important to understand how these changes affect your email campaigns

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Butterfly sending emails

Mastering The Email Marketing Lifecycle

In business, keeping customers interested is important for lasting success. It’s cost effective for the business to keep current customers happy rather than finding new ones. (but new customer acquisition is good) Understanding Customer Lifecycle Marketing and the connection to email marketing can help achieve this.  Therefore, it’s crucial to understand the concept of Customer

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