Email Marketing

A more significant measurement for email campaign performance

A more significant measurement for email campaign performance Are you bored to tears with click-through rates (CTR) as your email campaign’s performance metric? Is it time to find something better, or different? Consider the click-to-open rate as an alternate metric, as it yields a greater, more noteworthy measurement for email campaign performance. (CTOR) is simply …

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When your free email account is the cause of undelivered email

When your free email account is the cause of undelivered email Everyone seems to have a Gmail, Yahoo, or Hotmail account. Some people have all three and more. As an email marketer, list contributor, or active list member (one who contributes to a list), sending out email campaigns with a free email account may be …

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Is Your Landing Page Blocking Your Website Traffic?

Is Your landing Page Blocking your Website Traffic? What is an email campaign without a custom landing page? One that isn’t success-oriented; a campaign that should emphasize its call-to-action. A call to action can be anything. When the main goal of your email campaign is to increase traffic to your website, why consider a landing …

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Are Your Email Campaigns Above the “Industry Average? 4 Questions to Find Out

Are Your Email Campaigns Above the “Industry Average? 4 Questions to Find Out Does the “industry average” matter in email marketing? Most small business owners to corporate leaders agree when you market with email you measure the results of the latest email campaign with a comparison of the previous ones. However not all do, instead, …

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