Predictions are like opinions, everyone has them. How are the 2016 email marketing trends turning out for you this year? We, at Dundee Internet have found, this year, attention being placed on: Personalization, which is not limited to just saying “Hello Mr. Brown”, as Marketers are being more personal with: Dates: This includes sending an …
Email Marketing Trends of 2015 that Spilled Over to 2016 Read More »
Are you one of those marketers that faithfully remove those email addresses from your members list? OR are you that marketer than just cannot let go of that bounced address, adding it back for future mailings? After all, most bounced emails are the result of full mailboxes right? Well actually no, most aren’t. A full …
Have you noticed the volume of monthly emails you receive from your favorite retailer have increased significantly just after Halloween? As retailers step up their game in anticipation of Holiday sales, their one email a week/month has turned into two or three. Internet statistics support this growth worldwide, reporting that early season marketing emails have …
As soon as someone subscribes to your email newsletter, right after they confirm their membership, immediately Email a Welcome Letter: Use this opportunity to set readers expectationsTell them about your loyalty programs and the special benefits they will receive as a list subscriberConsider including a special offerProvide a link to their profile pageFor more information …
How to Say Hello the way Your New List Subscribers Will Love Read More »
More Comprehensive Reporting and tracking capabilitiesEasy Content CreationReactive and proactive flexibly controlReal time Powerful Campaign CapabilitiesYour best choice for an ESP, Dundee Internet Services Inc. Campaign automation and real-time messagingHTML templates or build your own with embedded toolRefer a friend, track opens, click- through and forwardsIntegrated analyticsSet throttlingTrack visitor behavior across websites and campaignsMember Add …
In June, Yahoo announced their plans to recycle all of their inactive Yahoo ID’s (Yahoo email accounts) starting on July 15th. If you have not logged into your Yahoo account for at least a year, and want to keep your Yahoo ID active, simply log into your Yahoo account by July 15 2013. Bounced mail …
For your first email campaign, you decide to use one of the free css templates offered with your email hosting service. As you work with the template of your choice, you discover that there are limits on what you can do, not enough colors, limit on the size and number of graphics, unforgiving borders AND …
Everyone has a reputation, some better than others. People may think of you as being sweet and innocent or naïve or just a follower, when in fact you’re actually shrewd and an innovator. Unless “they” really know the real you, the phrase “your reputation precedes you” is all “they” may have to go by. In …
A Bad Senders Reputation can Derail any Email Campaign as Quickly as you Hit Send. Read More »
As you mail to your list and review your graphics, analyze the opens, forwards and bounces have you noticed, even with your most active list subscribers, there is a growing trend of unresponsive list members; less email is being opened which can really hamper your email campaign success. Are you thinking about revamping your entire …
How do you welcome your new subscriber and thank them for joining your mailing list? After someone subscribes to your email newsletter or announcement list, there are three reasons to acknowledge their new membership with a timely, well thought out welcome letter; to thank your new member for joining, set their future expectations by explaining …
