You own a small newspaper for a mid-sized town in Michigan. It’s Spring. There is an overabundance of melted snow which drains all the chemicals from the farmlands into the local ground water. Consequentially the local government ordered a “boil order” which means, to use the water for consumption, it should be boiled.
A printed story would be too late.
The local government placed a “boil order” on Facebook, but not everyone looks at Facebook and if they do, may not see it in their newsfeed.
The local paper has an announcement list, which more than half the town and residents have subscribed to. The local newsletter was able to send out a “boil order” email immediately following the announcement – and they were sent out a message to alert the subscribers when the water was safe: way faster than finding the announcement on Social Media.
The above is an example of sending the right message at the right time. Of course this isn’t an example of automation, but it does illustrate the power of email.
The power of email lies in its relevancy – and sending the right message to the right subscriber at the right time.
Email marketing is all about sending relevant messages to the right person at the right time, all doable with email automation.
Email automation is a tool Dundee has offered for years, recently our competitors just caught up, but not with the experience we offer. Our email automation includes