Mailing List Service Blog

The Top 10 Reasons Your List Subscribers Are Inactive.

December 20, 2021 No Comments

The Top 10 Reasons Your List Subscribers Are Inactive. “All email marketing lists contain a fair amount of inactive list subscribers to the point where inactive subscribers can make up the majority of a list. Inactive subscribers are ones who seemly lost interest in your messages; taking no action on your emails as they have filtered your messages out of their virtual life.” The top ten reasons list subscribers become inactive include: They signed up for your free whitepaper, watched a webinar or downloaded a free guide. To do any of these they are required to submit their email address:

Are Bad Bots Inflating Your Email Marketing Reports?

September 9, 2021 No Comments

Recently a list owner discovered abnormalities, and inconsistencies, in several of their deliverability reports. Most list owners owners review their email campaign deliverability stats, compiling them into reports for the sales team, ( Most likely they never give a second thought about bad bots). The sales team may rely on these reports to focus on extending the campaigns that have the highest open rates. Likewise they may reconsider the content and subject line for the lowest performing segments. The reports are valuable. When the numbers in their reports didn’t add up, a customer asked us to investigate. This is what

Email Marketing, What is New was Once Old

December 30, 2020 No Comments

Email Marketing, What is New was Once Old Solomon observed “What has been will be again, what has been done will be done again; there is nothing new under the sun” a proverb recorded in Ecclesiastes 1:9 These words of wisdom can be applied to everything including our daily lives, history, current events, and yes, even email marketing. Marketing itself, creating promotions, campaigns and advertising, to sell or trade for products and services has been around since the dawn of time, or nearly. The modern marketing jargon and methods may have changed but the concept is the same. This includes

Are Your Email Members Static or Dynamic?

September 8, 2020 No Comments

Are Your Email Members Static or Dynamic? Are Your Email Members Static or Dynamic? Email marketing, so easy to use, but there’s always more than meets the eye. It’s precise when you have the right information and considered SPAM when you don’t. If you buy a list, for example, your mailings most likely will be considered SPAM, because the recipient doesn’t know who you are. The right information, in this case, would be someone who opted into your list, you know they want to be there. But what else should you know about your list members besides that they want

You’re invited to use these 5 easy tips for email event invitations.

May 20, 2020 No Comments

You’re invited to use these 5 easy tips for email event invitations. Hosting an event: online or in person? An email invitation is the best way to promote it. You may be hosting a surprise retirement party for your co-worker or selling specialty toys in a one-day virtual party event on Social Media. In all cases a personalized email invitation will do wonders for attendance. When social media platforms, such as Facebook, are used to create an event potential attendee can indicate their interest or intention of going. Other parties, who may or may not attend, are visible to everyone

Email Delivery Explained!

January 15, 2018 No Comments

Email Delivery Explained! Sending and receiving email is similar to traditional mail. To send a letter through the mail it requires a “to” and “from” address. The “to” address directs the letter to its destination, and the “from” address can be used in case the mail is returned. In the digital world, a mail exchanger (MX) server can be used to send and receive email. The MX server has specialized software for distributing mail. To determine the destination of the email, the mail delivery agent (MDA) reads the header and determines if the email should remain on its own server

Do you need a mailing list? Well do you?

February 22, 2017 No Comments

Do you need a mailing list? Well do you? Do you need a mailing list? By Mary Schultz Well do you? You’re probably on a mailing list in one form or another, do you receive updates from your local Movie Theater, coupons in email, information about the lasts sale at the local computer store? Then you’re on a mailing list. The mailing list itself is simply a list of email addresses that you have accumulated with permission: allowing you to send the same information to everyone with a single email. Now mailings list management can get complicate, when you add

Which Email Service Provider Can Really Provide?

June 6, 2016 No Comments

Which Email Service Provider Can Really Provide? Does your Email Service Provider (ESP) have supporting documentation for every feature of their email list program, or do they just offer a few notes on a website? Dundee ListManager offers an extensive online user manual that covers numerous list subjects. From API guides to Web Forms creation (Profile Forms, Surveys, Referral Forms. . .) and everything in between. Since ListManager’s inception, it allowed the user to do everything needed to create, send and track a complete email marketing campaign. In fact, our customers were using transactional emails (for example) before transactional emails,

Email List Hosting, Cheap & Free

January 15, 2015 No Comments

Email List Hosting, Cheap & Free You are running a top notch well know nonprofit agency, in charge of projects from fund raising to membership drives. Most if not all your work is done online, so you pick and choose the products that will give you the most bang for your buck, and believe free is even better. You wonder if free is always better recalling the saying “you get what you pay for” as opposed to “the best things in life are free”. You’re on a budget so you subscribe to the later and run things accordingly. For your