Is there a right time for everything – Harry loves Sally and he is popping the question tonight followed by a congratulations surprise party. He’s invited all their friends and relatives to the party via email with invitations that he sent on a Saturday afternoon 2 weeks before. Harry didn’t want his bride to accidentally […]
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Targeted email marketing is a strategy. It is the ability to take many list members and break them into smaller units by segments based on specific demographics: Dog owners, cat owners, women, men who live in Alaska, and so on Using this approach, the targeted email marketer can connect with specific, well defined groups of
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It’s always worth repeating that email marketing is the most cost effective, individual targeting mechanism around. It’s attractive on many levels always yielding high ROI for any sized business. It does not discriminate by the size of the business and is affordable to everyone who wants to use it. List building is the easy part.
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Have you lost all your customers? What is customer engagement – it is the ongoing connection between you (the company) and your customer. Stated simply: “Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer.” Paul Greenberg (for HubSpot) These past few months have caused havoc for
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Lisa sells unique and not so unique pet items: from food to water bowls. She also runs a kennel. She houses all breeds of dogs for short and long periods of time. She’s been in business for a while, which allowed her to open a second kennel across town. Both kennels hold 25 pups, and
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You have a customer list, it’s yours, you collected all the names. You’ve used it several times for marketing in the past. Recently you used it again. Some of your email messages came back because the addresses are invalid. You want to send out another campaign but there’s only so much time you have to
Why use Email Verification Services, or not. Read More »
The Marketing Basics Email campaigns are an important part of marketing success. Since 2016 most online businesses are gleaned from the millennials, who prefer communications via email. The mobile reading environment has become the preferred way to read email messages. More than 98.99% of people, daily, look at their email. Email marketing conversions are much
Email Marketer Must Know Basics Read More »
The fluctuating email environment will bring new ideas, new strategies, new opportunities
Your Email Progression 2020 and beyond Read More »
It is frustrating when you are waiting for an email to Send a response to reset a password Get instructions for a website form Receive a picture Verify a purchase Waiting from a note from a friend that you know it was sent to you at least twice and never received Unless you remember to
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