Email works
in a fluid environment.Changing are the
laws, industry standards and customer expectations.Change include the coming and going of
well-known email platforms, the merging of companies or the total disappearance
of a well know email brand.
The
fluctuating email environment will bring new ideas, new strategies, new
opportunities and I’m sure new problems and concerns we have yet to think about. There are some emerging trends such as
Email clients will be more accepting of the different types of email,
Email clients will accept bigger files, animation and so forth.
Yahoo will be using the one click unsubscribe button like AOL
And some things will not change:
You’ll always be able to measure campaign performance
With the right email provider you will be able to “see” each subscriber who interacts with your message and whether that message lead the subscriber to a conversion. It will continue to be the most measurable marketing channel, using the stats you’re all familiar with, click through, opens, referrals. It can only get better.