We are bombarded by advertising to the point we have become the commercial, evident by the clothes we wear, the shampoo we use to the beer we drink. We think it’s normal for talking dogs to promote canned chili, or the mop we clean with, dedicate classic rock songs to us. And the pace of […]
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Which type of company are you? Some companies play a percentage game, sending unsolicited bulk e-mail to hundreds and thousands of addresses with the hope of getting a “sale”, not with the hope of getting repeat business. They aren’t looking for a long-time business relationship with their customers; they just want to sell in quantity
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In the real world an email address is worth money to someone, if not to spammers then to marketers, and certainly to the list owner who keeps track of their subscriber’s demographics for targeted email campaigns. Because of their value, email addresses maybe resold several times. Selling email addresses is big business, and you’ll notice
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How to Bring In More Sales From Your Customer Database With Permission-Based Email Marketing Campaigns Everyone knows it is always easier to sell to your existing customers than to your potential customers. However, existing customer relationships may not automatically translate into increased sales without effective regular communications, i.e. constant contact, between you and your customers.
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