What can cause constant email campaign failure, or did I sign up with the wrong Email Service Provider? From the email marketer of a major corporation to the one-man shop marketer, they all try their best to get out a timely email newsletter – with zero expectation of a total email campaign failure. When a […]
What can cause constant email campaign failure? Read More »
The internet is filled with advice on how to be a great email marketer. An email marketer can find information on anything email. This can include articles and advice on content, formatting, images, and sending schedules, to the use of fonts, videos and personalization. And it doesn’t stop there. Subjects like triggers, transactional emails,
Are there conditions to become a dynamic, great email marketer? Read More »
Regardless of this blog title, there are more than 3 email marketing objectives, and like everything else, some are more important than others. Email marketing objectives can include: Building Brand Loyalty Establishing trust with your audience Forming Brand awareness Dispersing information Cultivating the interest in the product and or service to gain more customers Engaging
Are You Hitting The Big 3 Email Marketing Objectives? Read More »
The goal of every email marketer starts at the inbox. The intended recipient receives your email message, they open it, follow the Call-for-Action cues and then, forwards the message to a friend. When it’s perfect, it’s an inbox high: when the message doesn’t even reach the first step, it’s an inbox low. Email highs and
How to turn those email campaign inbox lows into inbox highs Read More »
In 2013 Google, with the introduction of their ground-breaking Gmail Tabs, said this is the answer to organization and inbox productivity for all Gmail users: But they never considered the email marketers need to count email opens. This change, google believes, allows Gmail users to focus on the “things that really matter and cut down
Can Internet Devices Skew Your Email Opens? Read More »
Recently a list owner discovered abnormalities, and inconsistencies, in several of their deliverability reports. Most list owners owners review their email campaign deliverability stats, compiling them into reports for the sales team, ( Most likely they never give a second thought about bad bots). The sales team may rely on these reports to focus on
Are Bad Bots Inflating Your Email Marketing Reports? Read More »
The year is 2021, sending bulk email (sometimes with Bad Practices) is commonplace, cyber currency may permanently replace cash, and virtual reality is a reality. You can buy anything from your mobile phone, including a car, body parts can be manufactured by a printer, and anyone can become famous given enough followers. However, to follow
Bulk Email Bad Practices For Fun And Profit Or don’t do this for good results Read More »
How are your email open rates? Are they standard for your industry, above average or non-existent? If they are decent open rates, at the very least you probably want to maintain that level and aim for higher percentages. But open rates are just another statistic, gathered from reports, that may or may not be
Are Decent Email Open Rates A Reality? Read More »
Starting a business can be overwhelming. From writing a business plan, setting prices to hiring employees – it’s all a learning experience. New business owners will find that nothing is static, as the selling arena changes daily. The only constants that remain are to maintain and increase the customer base, which ultimately increases sales. The
How to get new business for your new business. Read More »
You worked for hours to create the best offer ever, it’s so good, so compelling, you even impressed yourself. However, reviewing your sending stats you may think of all that time and energy you wasted as the unsubscribe rate from this last mailing has increased; much more than you expected. In fact, over the past
When Your List Members Churn Away Read More »
