Email Marketing Archives

Are Your Email Campaigns Above the “Industry Average? 4 Questions to Find Out

Does the “industry average” matter in email marketing? Most small business owners to corporate leaders agree when you market with email you measure the results of the latest email campaign with a comparison of the previous ones. However not all do, instead, they base success on others’ exaggerated email metrics, and misrepresentations that are spread […]

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increase email delivery using these 12 tips

The 12 ways non-professional Email Marketers can increase email delivery

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You own a business, have few employees, long hours, and you use email marketing. You’re not getting paid as a professional email marketer, however like the company those professionals work for, you depend on the success of your email campaigns. You both have the same goal: successful inbox delivery with a shot of the message

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Take the complexity out of email marketing.

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The complexity of email marketing doesn’t stop people sending over two billion emails sent out daily. This volume can be bad news for both the recipient and the email marketer – the recipient is tries to eliminate SPAM, by sending unwanted messages to their JUNK or SPAM folder, while the marketer’s email may end up

Take the complexity out of email marketing. Read More »

Reduce Costs with Reduced Bounce Rates

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Dundee Internet offers email list hosting. Most of our customers are pretty savvy when it comes to email marketing. We find when someone switches their ESP (Email Service Provider) to us, they typically see a reduced bounce rate; as we help customers identify and correct any mailing issues. Bounced email seems to be among the

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50 people get a b2b newsletter with tips

The first 50 people reading this will learn how to drive readers to your website with tips for a better B2B email newsletter

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And here you are, one of the first 50 people looking for tips for a better B2B newsletter. To start, do you know this type of subject line, the one for this blog, is considered a key element in lead generation: The Offer The offer is an essential part of the content for a better

The first 50 people reading this will learn how to drive readers to your website with tips for a better B2B email newsletter Read More »

How to get more email opens with 11 great Subject Line suggestions 

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Segment and Personalize:  Each list segment should have appropriate and different subject lines.  Segments that contain the same version of your email should also have a subject line tailored to the recipient’s interest.    You do not want to use someone’s first and/or last name in the subject line and consider it personalized email.  In other words, avoid using a subject line like “Rountree, This Is Your May Newsletter” followed

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The most important component of a successful email

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The most important component of a successful email newsletter or email marketing campaign is the subject line. Here I will outline six principles followed by 11 guidelines in the next few weeks, to help you write subject lines that produce higher open and click-through rates. Working in tandem with the email “From” line (address),

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The cause of inactive subscribers or is it the content?

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Based on our in-house calculations an average- sized email list, with less than 5,000 recipients may contain as many as 27 to 36 percent of inactive subscribers. Furthermore, an older email list will typically have more unengaged or inactive list members. AND that number will be larger with bigger member lists, reaching in some cases as

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Your yearly Email Marketing Assessment for optimal email results.

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Execution of a successful email marketing campaign can get complicated at times. Reaching optimal results from your email marketing campaigns requires planning. Undertaking an email marketing assessment will tell you if your efforts are right on target or need improvement. Some marketers measure email campaign success by their email opens. The more opens the bigger

Your yearly Email Marketing Assessment for optimal email results. Read More »

What can cause constant email campaign failure?

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What can cause constant email campaign failure, or did I sign up with the wrong Email Service Provider? From the email marketer of a major corporation to the one-man shop marketer, they all try their best to get out a timely email newsletter – with zero expectation of a total email campaign failure. When a

What can cause constant email campaign failure? Read More »

Email Marketing

Are Your Email Campaigns Above the “Industry Average? 4 Questions to Find Out

The 12 ways non-professional Email Marketers can increase email delivery

Take the complexity out of email marketing.

Reduce Costs with Reduced Bounce Rates

The first 50 people reading this will learn how to drive readers to your website with tips for a better B2B email newsletter

How to get more email opens with 11 great Subject Line suggestions

The most important component of a successful email

The cause of inactive subscribers or is it the content?

Your yearly Email Marketing Assessment for optimal email results.

What can cause constant email campaign failure?

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