Improve email delivery with A/B Testing As email marketers, we want to send messages that connect with our audience and drive them to the desired actions. However, the competition for audience attention in the inbox is challenging. That’s where A/B testing comes in. A/B testing is a powerful way to improve the performance of your […]
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Email marketing can be a highly effective way to reach and engage with your prospects. However, crafting email copy that converts a prospect to a customer can be a challenge. In this blog post, we’ll discuss best practices for writing email copy that drives conversions and generates results. 1. Know your audience. The first step
6 Best Practices for Writing Email Copy That Converts Read More »
Artificial Intelligence (AI) is growing in popularity among forward-thinking companies that are looking to create more effective email strategies. The use of AI-driven machines empowers them to “act” like humans by understanding complex data sets in order to make decisions autonomously. With this ability, some suggest Artificial Intelligence will replace the digital/email marketer, as it
Is using AI-driven email marketing smart? Read More »
The Art of the Subject Line. Composing a great subject line for your email marketing campaigns is an art. It takes time, thought, and planning. There are many ways you can use the art of the subject line to create that attention-getting headliner, and here are six suggestions worth considering: 1. The Art of Subject
The Art of Subject Line Science Read More »
“When should we send our mass email campaigns?” is one of the most frequently asked questions in email marketing. Many people believe that Tuesday through Thursday mornings are generally good times to send. This answer, however, may be more complicated
Best time to send mass email campaigns or is there really a Time to Send Formula? Read More »
Are you bored to tears with click-through rates (CTR) as your email campaign’s performance metric? Is it time to find something better, or different? Consider the click-to-open rate as an alternate metric, as it yields a greater, more noteworthy measurement for email campaign performance. (CTOR) is simply the combination of email opens and click-through rates.
A more significant measurement for email campaign performance Read More »
Everyone seems to have a Gmail, Yahoo, or Hotmail account. Some people have all three and more. As an email marketer, list contributor, or active list member (one who contributes to a list), sending out email campaigns with a free email account may be the cause of undelivered email messages. As you know, the FROM
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Email content that looks great but doesn’t reach its intended recipients cannot be called a successful email delivery. In this anti-spam climate, it is necessary to optimize your messages to reach this goal. The goal of a successful email delivery starts with a great sending mechanism: either a dedicated software application or working with an
You Too Can Experience Successful Email Delivery Using Optimization Read More »
Can you scrub your email lists clean? How often do you clean your email marketing lists? And why should you? When you think about it, cleaning a list, is like cleaning your house. A clean house keeps the occupants healthy and happy, clean lists maintains healthy members and keeps you happy. Benefits of a clean
Can you scrub your email lists clean? Read More »
What is an email campaign without a custom landing page? One that isn’t success-oriented; a campaign that should emphasize its call-to-action. A call to action can be anything. When the main goal of your email campaign is to increase traffic to your website, why consider a landing page at all? A landing page would just
Is Your Landing Page Blocking Your Website Traffic? Read More »
