Everything has a lifecycle including email. Our lifecycle, like everything else has a beginning, middle and an end with a lot of stuff going on in-between. Comparatively speaking an email list subscriber’s lifecycle is not much different, each subscriber or email address has a distinct beginning (when someone subscribes to your list), a middle (accepting […]
LifeCycling to Your Email Goals Read More »
Social media offers the email marketer a way to leverage different communication channels. With email marketing and social media options, subscribers can customize their preferences to receive your company’s information using the format they choose: i.e. a combination of Twitter Alerts with your monthly newsletter. Email marketing with social media will increase interest in your
The Perfect Engagement: Facebook and Email Marketing Read More »
Why you should sell your products and services using emailed coupons? Email coupons are wonderful; you can track their distribution right to the individual email recipient, shopper or consumer, follow that shopper to your website, and “see” the coupon being used, as detailed in your daily reports. You can tell if your recipient passed the
Will Email Coupons Discount my Email Marketing Campaigns? Read More »
Everyone who does business on the Internet should be interested in marketing their web site thru the use of advertising. But isn’t marketing and advertising synonymous? Aren’t the results the same, should it matter if you market or advertise as long as you make the sale? I believe there is a fair amount of confusion
Your List Has Empirical Value Read More »
