Email marketing remains one of the most effective tools for businesses to engage with their audience. It drive sales, and builds brand loyalty. However, email is a gateway to cybersecurity threats. As these threats continue to rise, the security and privacy of email communications has become a paramount cuncern. Gmail, one of the most popular […]
Enhancing Email Marketing To Gmail Members with TLS Encryption Read More »
Email newsletters are experiencing a notable resurgence in 2024. Once considered relics of the early internet era, newsletters have undergone a significat transformation. They are found to be powerful tools that engage audiences, as they deliver personalized, timely content to subscribers, without a big cash investment. Here’s a look at why newsletters are making a
The Resurgence of Newsletters in 2024: A Digital Renaissance Read More »
How many emails land in your inbox each day? Do you read everything? At Dundee Internet, I sort through over 100 emails daily, despite having a robust spam filter. I prioritize by subject. I find I am drawn to an email layout that is visually appealing and relevant. These types of emails get more of
The Email Layout that is visually appealing and relevant. Read More »
Are you inspired to read this blog, or maybe you’re motivated, encouraged, or even driven to check it out? According to the online Merriam-Webster dictionary, the word “prompt” can be used as a verb meaning to incite action, as a noun meaning a reminder, or as an adjective suggesting readiness and quickness to act. In
AI Prompt: Inspired or Motivated to Read This Blog? Read More »
As an email marketer, most likely you have seen, read, or discussed the new inbox privacy protection ‘rules’ instigated by Google and Yahoo. At first glance they do not seem so different from the email authentication we have been using with, SPF, DMARC, DKIM and maybe BIMI. For years most ESPs are using email authentication.
Inbox privacy protection guidelines, brought to by Google and Yahoo Read More »
Have you explored the Dark Mode? This convenient setting, available on most smartphones, tablets, and email clients, transforms your email’s appearance from the usual light background to a dark background. By adopting Dark Mode, you reduce the light emission from your screen, making for a more comfortable reading experience. It smartly inverts the colors, turning
Have you read your emails in the Dark Mode Read More »
In simpler times, the success of an email campaign was measured by the open rates of the mailing. These metrics seemed reliable enough. However, changes in consumer behavior, and of course technology, have shown open rates are not an accurate gauge for email engagement. Newer technology includes Apple Mail Privacy Protection (MPP) launched in 2021.
The Unreliably of Email Open Rates Read More »
The introduction of regulations like GDPR and CCPA has transformed the way businesses handle personal data collection. These laws emphasize the importance of consent and transparency in data collection and usage, directly impacting email marketing practices. As a customer, prospect, or interested party, it is important to understand how these changes affect your email campaigns
Navigating Privacy-Compliant Email Tracking with Dundee List Services Read More »
In business, keeping customers interested is important for lasting success. It’s cost effective for the business to keep current customers happy rather than finding new ones. (but new customer acquisition is good) Understanding Customer Lifecycle Marketing and the connection to email marketing can help achieve this. Therefore, it’s crucial to understand the concept of Customer
Mastering The Email Marketing Lifecycle Read More »
