Don’t let your Email Promotions “go to the dogs”

Email newsletter QUICK TIPS

3 quick tips to maximize the benefits of any email campaign.

1. Create an email-marketing program that is predominantly an educational tool but also – operates both as a member acquisition method and loyalty plan.

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it’s a dog’s life

2. Use features like triggered mailings, allow the software to decide which email follow-up to send to the subscriber.

3. Personalize text and language, using merge tags, easy done Lyris ListManager dynamic content tool.

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How Our Message Pricing Works

  1. Included Monthly Messages
    Each plan comes with a certain number of included messages at a standard size (up to 40K per email).
  2. Overage Rate
    After you’ve sent all your included messages, each additional 1,000 emails costs $0.90.
  3. What If an Email Is Larger Than 40K?
    • We measure every extra 1K of data beyond 40K as an extra fraction of a message.
    • Example: A 50K email counts as 1.25 messages (because 50K is 1.25 × 40K).
    • This prevents rounding up to a full extra 40K block when you only need 10K more.
  4. Covered by Your Monthly Fee
    • All administrative and automated list messages (welcome emails, unsubscribe confirmations, surveys, etc.)
    • Access to features like archives, refer-a-friend, click/open tracking, feedback loops, and more.