Do Trigger Clauses Deliver?

Yes they do!  They can be a phrase in an email that may specify a given date or event, that when occurs, will cause a mailing to be automatically sent.

Triggered mailings are used in conjunction with some action performed by an email recipient such as a visit to a website or a purchase. At the time the specific action is performed, such as a purchase of (i.e.) a green hat on a Haberdashery website, this action triggers a specific email that is then sent to that recipient such as Thank you for purchasing our Green Hat.  Triggers can also be dates such as a birthday, the date they joined or list and so forth.

Triggered mailings run on a schedule.  Normally, this is once per day, but could be as often as once per hour, or as infrequently as every month or so. You specify the exact time of day when it runs.

Each time the triggered mailing runs, it works the same way as any other mailing to a segment. It first calculates which members meet the criteria specified in the segment, and then sends them the mailing. What is special about triggered mailings is that they have a special type of segment called a triggered segment or trigger for short. A key part of a triggered segment is the trigger clause.

This determines who should receive the mailing right now.

What to know more?  Contact Dundee Internet Services, Inc

Create * Share * Grow

“Just want to give praise to the owners, and employees of Dundee Internet. I have been a customer for over eight years and they continue to provide great customer service. Thanks for helping me.”
Bob G Chamber of Commerce

Recent Posts

  • Email Marketing

How to Overcome the Limits of Drag-and-Drop Email Templates

Drag-and-drop editors can be handy for simple, quick emails. However, they often fall short on…

3 weeks ago
  • Email Marketing

“It’s time to answer a no-reply”

“No-reply to addresses that can frustrate subscribers and block valuable feedback, ultimately harming credibility. Offering…

1 month ago
  • Email Marketing

Plain Text vs. HTML what is the Best Email Format

In 2016, I wrote a blog post called Plain Jane Email Marketing. Now, as we move…

2 months ago
  • No Spam

Yes Virginia, There are Still Humans Answering The Phone.

I like using Artificial Intelligence (AI) for certain tasks. It’s convenient, fast, and—though not always…

2 months ago
  • Email Marketing

When Your Emails Just “Get You”: The Magic of Automation & Personalization in 4 Steps

Has this ever happened to you?  As you walk into your local Starbucks, before you…

2 months ago
  • Email Marketing

10 Engaging Ways to Use Interactive Content in Email Marketing

Email marketing is a powerful tool— you want your email marketing message to stand out among…

3 months ago

This website uses cookies.