Sales are coming to an electronic internet connected device near you.

Sale tags for clothes

Sale Tags

That’s right folks, we are getting closer to another Black Friday and Cyber Monday.

What does that mean for most retailers – now is the time to strategize, prepare and execute your marketing plans to end the 2018 selling year, as successful and profitable as possible.

Get the jump on the virtual buying holidays – Organize for the buying season

Review your website – check and test your order and return systems
Scrutinize your social media advertising including procedures and integration
Audit your product inventory
Check your service calendar
Prepare for seasonal workers Make sure your customer service is up to par

Special promotions work well when everything works together

Is your website visually appealing to mobile users?
Did you verify the check-out is quick and easy?
The marketing email list up to date?
To see what content yields the best ROI, did you test your promotions on various platforms?

Stir up enthusiasm with a taste of what’s to come by creating anticipation

As you already know, day in and day out, your email subscribers are constantly flooded with offers from all types of retailers.  This time of year, however, consumers pay more attention to inbox sales sent directly to them: So, use that as your ticket to their inbox – Personalize – it will lead your customer to that all-important purchase by keeping them engaged with your business.

Engagement works best with a goal in mind

Once you set your email marketing goal its time to create your offer to exemplify it. Your offer can include an incentive to look at your website, make a purchase, or share your email with a friend. Think of using a simple discount e-coupon toward the purchase or a downloadable webinar or a valuable whitepaper, the choice is yours.  Whatever the incentive is make sure it’s audience specific.  You don’t want to offer a webinar about cat care to a dog only lover.

Writing content for your email campaign for a specific audience may require a few renditions of the same offer.  Segment your list by the demographics you select and proceed.

Select a template to use during your entire campaign and plan your mailings.  You might consider sending out an email soon, focusing on Black Friday, Shop Small Saturday and Cyber Monday.  As these days approach, your email campaigns should elicit excitement and anticipation, with your “Call to Action”.

Your message should be personalized:  Dear Jane, not Dear jane34@gmail

Continue to update your social media to coincide with your emails

Set a marketing Goal: – to Increase your brand awareness that will grow user engagement and increase your sales. Segment by the demographics –  And test, test, test – consider changing up the subject line or graphics and test some more.   Note which email subject (for example) has the highest opens or clickthroughs.  Send your email campaign out early as those shopping day approaches,  with follow-up emails and reminders- and prepare for a fruitful sales experience. .

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