mailing technology

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Why Grow User Engagement With Email Just to Increase Your Sales?

Why Grow User Engagement With Email Just to Increase Your Sales? Remember User Engagement because “Sales are coming to an electronic internet connected device to all” That’s right folks, we are getting closer to another Black Friday and Cyber Monday. What does that mean for most retailers – now is the time to strategize, prepare …

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4 Quick Tips to make 2011 your best Email Marketing year using cost effective, convenient, timely, trackable Email Coupons

4 Quick Tips to make 2011 your best Email Marketing year using cost effective, convenient, timely, trackable Email Coupons Send email coupons to: 1. Eliminate your excess inventory and manage your seasonal lows.2. Increase your bottom line with add-on sale coupons that up-sell and cross-sell to your  existing customers.3. Offer an incentive toward future purchases: …

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You Are Welcome!

You Are Welcome! How do you welcome your new subscriber and thank them for joining your mailing list? After someone subscribes to your email newsletter or announcement list, there are three reasons to acknowledge their new membership with a timely, well thought out welcome letter; to thank your new member for joining, set their future …

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The Big Bounce

The Big Bounce Planning an email campaign?  It can be as easy as 1, 2, 3:  write the copy, check the content, test the message and send.  With high expectations, you anticipate that the majority, if not all of your campaign emails, will be delivered without a fuss.  However, you do expect to see a …

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A 10 Step Guide for Improved Nonprofit Email Newsletters

A 10 Step Guide for Improved Nonprofit Email Newsletters 1. Write to your mission statement. Are you a veteran’s organizations reporting local current events, which require a steady update of information or are you a worldwide organization that only has new information every few months? Is your content relevant to your readers? When you identify …

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Subject Line Science

Subject Line Science There is an abundance of research on the Internet discussing the importance of Subject Line etiquette, covering a cornucopia of what you must do to what you shouldn’t do when composing your newsletter Subject Line. You can find studies on Subject Line structure, the use of capital letters, character set utilization, informal …

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