ESP

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“Do I Want My ESP To Do Everything so I Always Have Successful Email Campaigns”

“Do I Want My ESP To Do Everything so I Always Have Successful Email Campaigns” The foundation of successful email campaigns are made with the ESP you partner with. You depend on your ESP to deliver, both for the email fundamentals you use and the performance you need. Your ESP, one of the most critical …

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Email Privacy Changes On The Horizon, More Rules To Follow For Some Email Marketers

Email Privacy Changes On The Horizon, More Rules To Follow For Some Email Marketers The European Privacy Law is coming on May 25, 2018. The title of picture of a card with GDPR and keythis act is officially known as The General Data Protection Regulation (GDPR); its all about the protection of the privacy rights …

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Open This Email

Open This Email According to most sources on the internet, in 2015 Email Marketing continues to be on the rise, while during that same time period. email deliverability declined. This observation came from several online marketing authorities, including Return Path who published their findings in the Deliverability Benchmark Report for 2015. Return Path writes in …

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EXTRA – EXTRA READ ALL ABOUT IT “Email Service Provider Just Fired Their Number 1 Customer”

EXTRA – EXTRA READ ALL ABOUT IT “Email Service Provider Just Fired Their Number 1 Customer” As email became the marketing tool of this century, I often thought my fellow ESP’s (Email Service Providers) would benefit from a customer Black List.  Most  ESP’s, including Dundee Internet,  vett prospects before we put our reputation on the …

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The Email Puzzle

The Email Puzzle Are you puzzled why Email marketing is still around? It’s not going away anytime soon because it’s an industry within itself. Think of what it’s produced: Email Service Providers (ESP) – in-house , onsite, 3rd party Experts – in everything from deliverability and sender reputation, to content  placement College certificates and degrees …

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Email – Now that’s a complex subject.

Email – Now that’s a complex subject. Email is a complex process that relies greatly on, among other things, sender reputation, and valuable content, a degree of marketing talent, the right distribution platform and diligence to comply with ISP requirements such as authenticating your email messages. Email authentication is one-way to help your messages reach your target audience. …

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