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Why Grow User Engagement With Email Just to Increase Your Sales?

Why Grow User Engagement With Email Just to Increase Your Sales? Remember User Engagement because “Sales are coming to an electronic internet connected device to all” That’s right folks, we are getting closer to another Black Friday and Cyber Monday. What does that mean for most retailers – now is the time to strategize, prepare …

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Is It An Email Error to Send an Email to Mike When it’s Pat’s Mailbox?

Is It An Email Error to Send an Email to Mike When it’s Pat’s Mailbox? Email errors could be funny, or they could be serious. Imagine, your department is working on their end of the year campaign, the company’s biggest sale of the decade.  With care, photos are placed in the correct colored border to …

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Nonprofits, Decrease The Cost of New Recruitment and Grow Your Donor Base

Nonprofits, Decrease The Cost of New Recruitment and Grow Your Donor Base Donor attrition is a fact of life, donor retention can be a challenge. Just like any business, it is always costlier to obtain a new customer, or in this case a new donor, than it does to keep one. The cost of obtaining …

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Interesting Email Marketing Facts that even the Black Panther® may not know.

Interesting Email Marketing Facts that even the Black Panther® may not know. People are motivated to Read an Email with a Subject Line that is trendy, has a song lyric or a Movie Title.  Didn’t you just read this because of the title of this Blog?   Research on the web, shows that email marketing …

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Who Really Processes Everything They Read or Hear?

Who Really Processes Everything They Read or Hear? As a society, we are “plugged in” to the world around with information: Who Really Processes Everything? Information is everywhere.  There is so much information coming at us from all directions, all the time, it becomes difficult to process everything.  In fact, some of us just mentally …

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“Discussion Lists” the Only Communication Tool Before Social Media

“Discussion Lists” the Only Communication Tool Before Social Media As a non-profit organization, communication between all departments and volunteers is key. Timely and accurate communication can be tricky, as members may be spread over the United States and unreachable the same time you’re not.   So, just how do you effectively communicate with your group when …

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Change the odds against you with 5 easy email marketing steps to help you Compete for your customer’s attention

Change the odds against you with 5 easy email marketing steps to help you Compete for your customer’s attention The pressure is on to create that perfect email… can you do it?  Statistics show us that there are over 200 billion emails being sent out each day!  How can you compete for your customer’s attention …

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