customer relationships

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Is It An Email Error to Send an Email to Mike When it’s Pat’s Mailbox?

Is It An Email Error to Send an Email to Mike When it’s Pat’s Mailbox? Email errors could be funny, or they could be serious. Imagine, your department is working on their end of the year campaign, the company’s biggest sale of the decade.  With care, photos are placed in the correct colored border to …

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Change the odds against you with 5 easy email marketing steps to help you Compete for your customer’s attention

Change the odds against you with 5 easy email marketing steps to help you Compete for your customer’s attention The pressure is on to create that perfect email… can you do it?  Statistics show us that there are over 200 billion emails being sent out each day!  How can you compete for your customer’s attention …

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Is Your Email Marketing Going Social? (Networking)

Is Your Email Marketing Going Social? (Networking) Have you heard the news? Social Media is the “only”, “new”, “best” way to market your goods and services. Find a niche, tweet your brand, get a zillion likes and publish pictures – preferably pictures of your smiling employees holding puppies. For some organizations, this works… especially if …

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*It’s* never too late to share tips for Holiday Email Campaigns

*It’s* never too late to share tips for Holiday Email Campaigns Always follow “Email Best Practices”. Be cognizant of your “Sender’s Reputation”.  A sender reputation is composed of many marketing layers. It answers questions such as who are you (i.e. A well know Brand of Hot Dogs), what are you known for (i.e. Great tasting …

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Find cost savings with the right Non-profit communication medium

Find cost savings with the right Non-profit communication medium It’s important for your non-profit organization to have its own means of communicating with the world.  Corresponding with members, supporters, sponsors and everyone else is important for growth, balance and goals.  The ideal medium to use, of course is the newsletter.  The newsletter is your means …

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