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The Email Puzzle

The Email Puzzle Are you puzzled why Email marketing is still around? It’s not going away anytime soon because it’s an industry within itself. Think of what it’s produced: Email Service Providers (ESP) – in-house , onsite, 3rd partyExperts – in everything from deliverability and sender reputation, to content  placementCollege certificates and degreesE- books and …

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Is Your Email Marketing Going Social? (Networking)

Is Your Email Marketing Going Social? (Networking) Have you heard the news? Social Media is the “only”, “new”, “best” way to market your goods and services. Find a niche, tweet your brand, get a zillion likes and publish pictures – preferably pictures of your smiling employees holding puppies. For some organizations, this works… especially if …

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Subject Line Science

Subject Line Science There is an abundance of research on the Internet discussing the importance of Subject Line etiquette, covering a cornucopia of what you must do to what you shouldn’t do when composing your newsletter Subject Line. You can find studies on Subject Line structure, the use of capital letters, character set utilization, informal …

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