Can You Really Trust Email A/B Tests?

Have you ever use an AB Split Test Wizard?  This is one of the features included in our ListManager software.  This tool gives the user the ability to send different versions of a message to random subsets of their mailing list, then compare the results to see which...

Expect RESULTS from Your Email Campaigns, really?

Email has many benefits; it’s fast, inexpensive, targeted and measurable. You can test it with numerous variables to see what combinations work best and change up a campaign as needed. Email marketing puts you in control of the returns you receive, with the ability to...