When you launch a start-up you’re doing so with the goal of growing bigger.
There are some things to keep in mind that may keep you up all night:
? Will You Have Enough Cash -there’s going to be capital expenditures to fund software, product development, office space, marketing, etc.
? How will you market for new sales: Is there enough resources for marketing and sales. Besides money, you need people to help you.
? What about after the launch, what is the plan: always have a flexible business and marketing plan to refer to and fall back on.
? Who works for you. It may be difficult to get the right mix of people the first time, or even the second time you hire. Sometimes you just hire the wrong people for the job – or they are in the wrong job for their talent. Ask questions, follow up and don’t be afraid to let someone go especially if they are not a good fit for your company.
? Do you have the time. You probably have less of it now that your company has taken off. In fact, you might feel like you’re working more than 24 hours a day; and if you’re doing this right you are.
? Inexperienced cofounders. Your best buddy may have helped you develop this great new concept, but he doesn’t have a clue how to run a business. Consider all the business roles, maybe your buddy needs to be in R&D instead of sitting in the VP chair.
? Your product takes off like a bullet. That’s a good thing, right? Besides looking for a bigger office you now have to hire more staff and take on more responsibilities.
? Do you have to take the lead. All these new growth circles back to number one on this list, CASH. Are you now in the position to be the one to seek out new investors? Do you know what to say and how to say it? – And most of all do you know how to find them?
? Who are your competitors. You may believe you are the first company out the door with this product however as you look around, you’ll notice that the market place is pretty crowded. Be prepared to adapt to the competitive environment.
?Do you need help Its always a good idea to be able to ask for help when you need it. A valuable asset finds a mentor to work with.
? Do you have the right Management team. Who is on your management team, do they know what they are doing, do they have respect for you, the company, the employees? More often than not poor management is a contributing factor to early failure.
All of these concerns are important; but number one in the early stages – don’t run out of money while balancing marketing, sales, employees, growth, production and so on.
To keep your cash flow positive the best investment for your company: Email Marketing. An email marketing strategy has been shown to be one of the best investments a company can make. Besides the proven ROI, email marketing is the answer to most of the above concerns:
Cash Flow: no other marketing tool comes close to mirroring the reported return on investment gleaned from email marketing.
Marketing and Sales: Build an effective email marketing campaign and you build a way to generate new sales. With an easy way to send personalized targeted messages to customers and prospects.
Time Management: The Email Service Provider (ESP) you choose should offer tools to automate everything you need, from Drip campaigns to add on sales. Tools allow you to preplan your campaigns, sent them out at the right time to the right audiences and see the results of your mailings as they happen: No other advertising media on the planet can do this.
Investors: With the right email service you can keep your investors informed and encourage them to spread the news of your great service or product to attract more investors.
Management: Keep your finger on the pulse of things with a Discussion list. Using a two-way, private forum you can converse about employee issues to production issues, with the knowledge that your email conversation is private, with a searchable record of what was discussed.
Email management can help startups create a strong business foundation
But this is just the start. When you build an effective email marketing campaign early on, you’ll form a solid basis for your supporters and followers who will help you carry your start-up into an established, effective business.
Consider the features mailinglistservices.com by Dundee Internet offers:
A low-cost entry-level program for unlimited emails sends for up to 500 list members for only $10 a month.
Have thousands of potential subscribers? Dundee Internet malinglistservices.com does not base your cost on the number of subscribers so you can grow your list, not your cost. AND there’s no sending limit for our marketing plans.
Need a template, no problem. Several to choose from and we will custom make one for you too. All themes are mobile and pad friendly too. By the way, we never add our logo to your mailings
We have tons of automation: Set up triggered messages that respond to prompts, automatic replies when someone joins your lists, preschedule your emails, and so much more.
Use our segment wizard to divide your lists by the demographics you choose. Create as many segments as you need, anytime you need them.
Reports galore. If you can’t find that report you want to create a custom report or several specific to your needs.
Our Support, always available, phone, email, and text.
So if you are a startup or any business that needs a great way to grow your customer base, give us a call.