AlwaysĀ test your email messages BEFORE you hit that send button.Ā Here are 6 areas to check:
- Appearance ā Colors, graphics and formatting.
- Subject Line ā Verify spelling, check for Spammy words.
- Links ā Validate internal and external links. Do they go to the correct URL?
- Readability ā Review spelling and grammar. Ā Consider the reading level of your audience.
- Content ā Is your content interesting, relevant and factual?
- Correctness ā Confirm your dynamic content elements, such as fill-ins from actual records.
In conclusion, always test your messages. Your newsletters represent you and the impression you make may be the difference between a loyal subscriber or a quick unsubscribe.
āAs a customer for the past (several)Ā years, not only has Dundee Internet Services hosted our website with email services, they have saved us considerable money in the process.āĀ Ā Ā Ā JamesĀ W.,Ā AK BSS
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