Lisa sells unique and not so unique pet items: from food to water bowls. She also runs a kennel. She houses all breeds of dogs for short and long periods of time. She’s been in business for a while, which allowed her to open a second kennel across town. Both kennels hold 25 pups, and until recently her kennels were always booked
Lisa has an online store including a reservation portal for customers to reserve a date and time to board their pup. Her email system is used to verify bookings and send reminders. She also collects email addresses at the register and uses these to announce any changes in the store or kennel.
With things in the world going the way they are, her kennels are temporally closed. Lisa finds she needs another source of income and is not sure where to turn
She may have overlooked one of the greatest asset she has: her email list. Over 10,000 addresses strong, with list members that have specific interests (dogs) and needs (pet supplies). They all subscribed to her list willingly. In one way or another, they know her brand. They trust her and the information she is emailing to them.
She needs to monetize her mailing list!
Because she’s been so busy, Lisa only sends one or two messages every so often about the kennel and changing store hours. But now, since she has the time, she’s decided to create a newsletter, with articles that will be interesting to dog owners. As she writes her first article, she decides to add specials and discount deals. In other words, promote her store online. She’s offering free information and if the content is good, it will get shared. This newsletter will build up her web visitors and sales
Lisa found a way to monetize her email list.
You can do the same by:
When you monetize your list it may take time to get the results you want. Have some fun with it. Focus on the relationship with your readers and the rest will come.