Non Profit and Email Marketing
Smart non-profit organizations regularly use email marketing to keep their name in front of their members and potential supporters. Using Dundee Internet Services many non-profit organizations are regularly emailing newsletters containing timely information with customized content to match each of their subscriber’s interest. We find best results are with those who email consistently with planned marketing strategies.
Non-profit email marketing strategies starts with a viable list of email addresses. Collecting usable opt-in email addresses may seem like an impossible undertaking: as you are looking for opted-in addresses beyond the typical email address list that has accumulated on your database, also you need to reach those potential supporters and donors outside your database and build your membership list while doing so.
How to build your Email Address list to grow your
1. Incorporate email address collection in all your present marketing and fundraiser projects: at registration, at the event table, in your event literature, at the reception desk– let them know they are signing up for an email list newsletter or announcement list. Print a few issues of your newsletter to hand out or tell them what they will receive in email.
2. Ask for email addresses on all your forms with the express purpose of sending them an email newsletter with relevant content. Put your request on your donation forms, contribution cards, volunteer forms, your business cards and all your literature.
3. Invite potential supporters and members to sign up for your newsletter when they visit your organizations web site. Place a synopsis of your newsletter by your sign up script along with any ongoing or future events: fundraising, contests or dinners. Post the current newsletter or place a link to the archive editions.
Some things to remember:
Always highlight the benefits of signing up for your newsletter as emailing saves the non- profit organization money and manpower. It also provides timely communication which allows supporters and list members to respond and react more quickly to requests and information than they can with traditional snail mail.
Use your newsletter to promote your website. Remember those website visitors and list members are people interested in your organization. Always include a link to your website in your email communication newsletter.
What you can do with Dundee Internet Services
1. Using email newsletters you keep your organization in front of your members and possible donors on a regular basis.
2. Branding is important for non-profit mailings. Using Dundee Internet Services you can design your newsletter, postcard or greeting in HTML and save your work as a template to use over and over again. You can use one of our built in templates; OR we can design an email newsletter template in the same style and manner of your web site.
3. Personalize your greetings with our mail merge settings. Your newsletter can be addressed using the recipient’s first name, last name, title or other captured data you would like to use.
4.Test your content before sending; use parent child relationships to mail to numerous lists without duplicating the message, keep searchable archives, use our bounce management tools, preset release dates of emails for birthdays, reminders and calendar events.
5. Use conditional content; create (with graphics too!) personalized newsletters in the body of your email designed specifically to the interest of the individual recipient.
6. Follow the result of your newsletter with ‘Refer-a-Friend functionality and tracking”. See what your recipients do with your newsletter, do they open it immediately, send it to a friend, click on the links or do another action?
7, Include a survey in your mailings, collect useful feedback and suggestions.
8. Use the Lyris Dashboard. See email distribution in real-time. Access detail reports.
9. Send automated messages based on specific affairs, list membership dates and membership anniversaries.
10. Know that your list subscribers are safe and secure from list poachers and spammers.