1. Your newsletter content is irrelevant – craft a Welcome Letter that sets your readers expectations and stick to it.

2. You email too often – Keep to a mailing schedule. Review the subscriber preferences they
selected when opting in – how often do they want to hear from you?

3. There are concerns how you will handle their private information– Post a privacy policy on your web
site and link to it in the footer of your newsletter.

4. Your list member do not recall signing up for your list – If you send email once in a blue moon
subscribers will forget you. Remind members that they are subscribed to your list by regularly
requesting a profile update.

5. Your subscribers don’t know who you are – Use the same “from address” in every mailing, you’ll get
immediate recognition.

What can I say about Dundee Internet E-Mail List hosting? “Thank you Dundee!” President, Thorne Bay Business Association.

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