1. Your newsletter content is irrelevant – craft a Welcome Letter that sets your readers expectations and stick to it.
2. You email too often – Keep to a mailing schedule. Review the subscriber preferences they
selected when opting in – how often do they want to hear from you?
site and link to it in the footer of your newsletter.
4. Your list member do not recall signing up for your list – If you send email once in a blue moon
subscribers will forget you. Remind members that they are subscribed to your list by regularly
requesting a profile update.
5. Your subscribers don’t know who you are – Use the same “from address” in every mailing, you’ll get
CREATE, SHARE and GROW.