Glossary Terms for Lyris ListManager™ users

The area in a template that can be changed or edited. These areas can be specified to edit text, images or both.

Email Experience Council

see Authentication

A group of related mailings sent together as a campaign or promotion

A program or application that manages email, normally on a personal computer, so that a user can read email, store, delete and send email.

Anytime an email is touched it is engaged, this includes Clicks, Opens and the movement of an email out of the Spam Folder.

Email sent from one person to many, with marketing features.

A way to interact with your subscribers, for example using a survey: a positive action taken on by the recipient.

The detection, and resolution of the occurrence of an email error such as email bounces (transient and permanent failures) by the Lyris ListManager™ system.

Email Service Provider

Electronic newsletter (e zine or e-zine)