Mailing List Service Blog

What is an ESP (Email Service Provider) Anyway?

What is an ESP (Email Service Provider) Anyway? An Email Provider or Email Service Provider is known as an ESP. They offer different ways to manage and send bulk email to individual email addresses for delivery.    For the list owner, an ESP may: Provide email templates.   A template is a prebuilt layout, i.e. the front page of Newspaper with headlines and columns for stories, that allow the user to enter and/or replace certain objects and text within the layout. Maintain a database of list email addresses for the list owner – addresses that the list owner collected and are

Read More »

Always Use These 5 Emails For a New List Subscriber

Always Use These 5 Emails For a New List Subscriber The hardest part is over. You have a new list subscriber. Now what? A new list subscriber should feel their membership is important to you and worthwhile for them.  It’s essential to keep this person engaged with your emails: Targeted emails sent on a regular basis does just that.  Besides all the future emails your new member will enjoy, there are at least 5 email types that your list member may receive from you, one time or another, essential emails that keep list members engaged. They are the: 1. The Welcome

Read More »

Does This Email Campaign Make Me Look Fat?

Does This Email Campaign Make Me Look Fat? There are many things to consider when someone writes copy for an email campaign. This can include but not limited to: the Audience (grammar used and reading level) Subject Line, the introduction paragraph, html or plain text or both, to the use of images, links or video inclusion. All these different elements add to the length of your email. However, the length of an email should be reflective of the subject at hand.  For example, Mary, a subscriber to the Hand Lotion Newsletter, only expects and wants information on hand lotion.  She

Read More »

easy steps to keep list churn down So Pay Retention!

easy steps to keep list churn down So Pay Retention! You worked for hours to create the best offer ever, it’s so good, so compelling, you even impressed yourself.  Who knew you were so creative to come up with a “call to action” that most people would have a difficult time saying no to. You’re anxious to see the results of this offer and can’t wait to get it into the hands of your customers.   The vehicle you use to do this, email. Unfortunately, you will not get the response this ad piece deserves because your mailing list is not quite

Read More »

How To Increase Email Campaign Engagement in 4 Ways, Even if Your Subscribers Are Finicky.

How To Increase Email Campaign Engagement in 4 Ways, Even if Your Subscribers Are Finicky. Email is a marketing phenomenon.  It’s uncommon to find someone who hasn’t joined an email list at least once in their lifetime: even those in their 80s and beyond. And in our lifetime, undoubtedly, email marketing is historic in itself.  The amount of subscribers worldwide is astronomical, the number and types of mailing lists are uncountable which, in the long- run, can be a real problem for email marketers.  Why? Because, as more competitors’ join the email marketing bandwagon the odds are your “open rates” will

Read More »

Internet Marketing

Internet Marketing Selling your goods or services on the Internet can be cost effective, profitable, fun and a learning experience all rolled into one.  Once you have your web site up and running, the shopping cart ready to be filled, merchant accounts in order, SSL certificates in place, PayPal accounts ready to go and your competitive pricing sheet, do you sit back and wait for the search engines to list your hard work or do you proactively bring customers to your virtual door?  We all know the answer, so you engage in something called Internet marketing also know as web

Read More »
Archives