Mailing List Service Blog

Are Your Email Campaigns Above the “Industry Average? 4 Questions to Find Out

Are Your Email Campaigns Above the “Industry Average? 4 Questions to Find Out Does the “industry average” matter in email marketing? Most small business owners to corporate leaders agree when you market with email you measure the results of the latest email campaign with a comparison of the previous ones. However not all do, instead, they base success on others’ exaggerated email metrics, and misrepresentations that are spread around the internet. On the internet, you can find email metrics that make it seem your email campaigns are not as successful as you think you are, especially when you read about

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Take the complexity out of email marketing.

Take the complexity out of email marketing. The complexity of email marketing doesn’t stop people sending over two billion emails sent out daily. This volume can be bad news for both the recipient and the email marketer – the recipient is tries to eliminate SPAM, by sending unwanted messages to their JUNK or SPAM folder, while the marketer’s email may end up in one of those folders or if not, go unseen. Unfortunately, valid email messages are sent to the SPAM or JUNK folders.  Even email that is personalized, relevant, and expected. So, what’s an email marketer to do? Send

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Reduce Costs with Reduced Bounce Rates

Dundee Internet offers email list hosting.  Most of our customers are pretty savvy when it comes to email marketing.  We find when someone switches their ESP (Email Service Provider) to us, they typically see a reduced bounce rate; as we help customers identify and correct any mailing issues.  Bounced email seems to be among the many reasons for their change.   For example, one customer told us: “I was sending emails once a week to a list of 97,000 members I had acquired through hard work and diligence. Everyone on the list is opted in.  Every new member receives a welcome

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The first 50 people reading this will learn how to drive readers to your website with tips for a better B2B email newsletter

And here you are, one of the first 50 people looking for tips for a better B2B newsletter.  To start, do you know this type of subject line, the one for this blog, is considered a key element in lead generation: The Offer The offer is an essential part of the content for a better B2B newsletter.  It is essential for lead generation, as it builds prospects, customer relationships, and thought leadership:  All goals that require the better B2B newsletter to continuously offer valuable and interesting information for the reader. Consider that most B2B newsletter subscribers are looking for specific

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How to get more email opens with 11 great Subject Line suggestions  

Segment and Personalize:  Each list segment should have appropriate and different subject lines.  Segments that contain the same version of your email should also have a subject line tailored to the recipient’s interest.     You do not want to use someone’s first and/or last name in the subject line and consider it personalized email.  In other words, avoid using a subject line like “Rountree, This Is Your May Newsletter” followed by generic content. Brand Your Subject Line: (another great Subject Line suggestion.)  Use a consistent FROM address. Consider including the name of your company, usually in the beginning with enclosed brackets, so it become familiar to the recipient. Use a Consistent Style: Subject lines need

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The cause of inactive subscribers or is it the content?

The cause of inactive subscribers or is it the content? Based on our in-house calculations an average- sized email list, with less than 5,000 recipients may contain as many as 27 to 36 percent of inactive subscribers.  Furthermore, an older email list will typically have more unengaged or inactive list members.  AND that number will be larger with bigger member lists, reaching in some cases as much as 40% inactive list members. In this context, we identify inactive subscribers as those who reportedly have not clicked or opened a single email in a certain time frame over the number of emails

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What can cause constant email campaign failure?

What can cause constant email campaign failure? What can cause constant email campaign failure, or did I sign up with the wrong ESP? From the email marketer of a major corporation to the one-man shop marketer, they all try their best to get out a timely email newsletter – with zero expectation of a total email campaign failure.  When a failed campaign is discovered, they might not know what went wrong.  They may say “did I sign up with the wrong ESP?” An ESP or Email Service Provider is a company that offers “different ways to manage and send bulk

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