Mailing List Service Blog

When Your List Members Churn Away

When your list members churn away You worked for hours to create the best offer ever, it’s so good, so compelling, you even impressed yourself. However, reviewing your sending stats you may think of all that time and energy you wasted as the unsubscribe rate from this last mailing has increased; much more than you expected.  In fact, over the past 6 months, you’ve lost 10% of your subscriber base.  Is this a sign to create a win-back email campaign? Unsubscribes are normal, and so is the occasional increase in subscriber churn.  Churn by definition (and there are several definitions),

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What We Can Do in 2021 as Your ESP

What We Can Do in 2021 as Your ESP What we can do in 2021. It may have been a while since you reviewed the features the that Dundee Email List Services offers based on the Lyris ListManager platform. .  After all this email program is over 20 years old, but always up-to-date.  That just proves it’s stable, competitive, well tested and continues to deliver email to millions of people worldwide. Our competition grows yearly. Review their new features, you’ll find that their new features are usually one of our standards. And if they don’t do what we do, they

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The other side of ROI for email marketing

The Other Side Of ROI For Email Marketing Everyone is always talking about ROI, how to increase it, how to keep it, and is it enough.  ROI, known as return on investment is a mathematical formula that calculates a ratio between net income and investment.  Simply put, ROI is used to gauge the effectiveness of an investment. Business owners do this all the time, whether or not they are aware of it; when making advertising and marketing decisions.  Questions such as which advertising platform will give the best bang for the buck, to what ad should run, when, and where.

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What Change Makes Email Marketing a Big Con?

What Change Makes Email Marketing a Big Con? We all know that change happens in the world, in the country, in our business, in our life.  For example: Our country has a new President, who introduced several changes; some see these changes as good, but some people see these changes as detrimental. Companies have increased the use of artificial intelligence replacing a live person for an AI with that all-important initial phone call and website contact: some like this as they seemly get immediate help, but some say this only adds to their frustration when trying to resolve a problem.

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Hitting the email industry benchmark

Hitting the Email Industry Benchmark Regardless of whether you consider yourself a seasoned email marketer or a novice, on average, every dollar spent on email marketing returns thirty-seven dollars: An ROI of 37:1, and higher in some cases. How are you doing, hitting the average ROI   mark? To find out if you’re hitting the average benchmark, start with the list of main items you track each time an email campaign is sent, These include: open clicks unsubscribes These interactions between your list members and your email campaigns determine your subscriber’s engagement; Which in turn yields list performance. Track list performance

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Improve Your Email Marketing Growth In 3 Quick Steps.

Improve your Email Marketing Growth in 3 quick steps. From inbox to inbox, email campaigns sound so simple until you sit down to create one. At the start of an email campaign, marketing growth can seem like a  simple process that quickly becomes unbelievably complicated; especially when you add many moving parts to the equation. And the total number of moving parts doesn’t matter.  Your team could be a one-man operation that is totally unorganized or large with many layers both streamlined and efficient. In either case, the goal is getting out an email campaign in the most effective way.

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Email Automation, easier than boiling water.

Email Automation, easier than boiling water. You own a small newspaper for a mid-sized town in Michigan.  It’s Spring.  There is an overabundance of melted snow which drains all the chemicals from the farmlands into the local ground water.  Consequentially the local government ordered a “boil order” which means, to use the water for consumption, it should be boiled. A printed story would be too late.  The local government placed a “boil order” on Facebook, but not everyone looks at Facebook and if they do, may not see it in their newsfeed. The local paper has an announcement list, which

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How to achieve email marketing success in 2021

How to achieve email marketing success in 2021 The year 2020, a year to remember and a year to forget. The ongoing paramedic continues to interfere with businesses in ways that are unimaginable, resulting in loss income and in some cases seemly unrecoverable debt cause by shorten hours and closed doors: Per State ordinances. With a dwindling walk-in customer base, there has never been a more critical time to reach out to your customers to let them know you’re still here and ready to do business. It’s the right time to send a targeted email campaign; Several in fact. Start

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Generate More Cash With Your Email Campaigns This Holiday Season

Generate More Cash With Your Email Campaigns This Holiday Season It’s almost here, the make or break holiday season for several retail businesses.  With every new season an email marketer must be more creative, more engaging and offer more value to their email readers.  And, do it all better than the competition!   This is especially true in the pandemic era of 2020, when online sales are crucial for most businesses to stay solvent, as they know email marketing is the key to get customers in the “proverbial door”. The key for this season is a well-planned out email campaign with

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Optimize your email in 7 steps.

Optimize your email in 7 steps. We all agree email marketing is versatile, effective and engaging.  Email marketing can also be personal, while automated, forwarded, and tracked. Email is the optimal marketing tool used to optimize sales. But how do you optimize email? The Method of Optimizing Your Email Start with your captured list addresses -how are they collected, all opted-in? Did the subscribers engage with your Welcome letter? Is there a link in your Welcome Letter series to an informative landing page, such as an unobtrusive profile page?  (you can always collect more demographics in a later email) Will

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