Can internet devices skew your email opens? In 2013 Google, with the introduction of their ground-breaking Gmail Tabs, said this is the answer to organization and inbox productivity for all Gmail users: But they never considered the email marketers need to count email opens. This change, google believes, allows Gmail users to focus on the “things that really matter and cut down on email search time.” This new idea seemed great to everyone except email marketers. Once Gmail Tabs were in place, as if overnight, Gmail user engagement declined, as delivered email was arriving to a tab that email recipients
Recently a list owner discovered abnormalities, and inconsistencies, in several of their deliverability reports. Most list owners owners review their email campaign deliverability stats, compiling them into reports for the sales team, ( Most likely they never give a second thought about bad bots). The sales team may rely on these reports to focus on extending the campaigns that have the highest open rates. Likewise they may reconsider the content and subject line for the lowest performing segments. The reports are valuable. When the numbers in their reports didn’t add up, a customer asked us to investigate. This is what
Bulk Email Bad Practices For Fun And Profit Or don’t do this for good results The year is 2021, sending bulk email (sometimes with Bad Practices) is commonplace, cyber currency may permanently replace cash, and virtual reality is a reality. You can buy anything from your mobile phone, including a car, body parts can be manufactured by a printer, and anyone can become famous given enough followers. However, to follow someone in the year 2021, you need an email address. Why? Because email continues to be the number one communication tool worldwide. In fact, email addresses are a commodity. In
Are Decent Email Open Rates A Reality? How are your email open rates? Are they standard for your industry, above average or non-existent? If they are decent open rates, at the very least you probably want to maintain that level and aim for higher percentages. But open rates are just another statistic, gathered from reports, that may or may not be interpreted correctly by you as a small business owner, or the marketing department in the company you work for. Open rates (OR) can be inaccurate. They may not reflect the correct measurement of emails read, or just
How to get new business for your new business. Starting a business can be overwhelming. From writing a business plan, setting prices to hiring employees – it’s all a learning experience. New business owners will find that nothing is static, as the selling arena changes daily. The only constants that remain are to maintain and increase the customer base, which ultimately increases sales. The best marketing tool that’s both adaptive and cost-effective and does both is email. But you’re a new business, starting with a negligible customer base how do you use email to increase your sales? Start by asking
When your list members churn away You worked for hours to create the best offer ever, it’s so good, so compelling, you even impressed yourself. However, reviewing your sending stats you may think of all that time and energy you wasted as the unsubscribe rate from this last mailing has increased; much more than you expected. In fact, over the past 6 months, you’ve lost 10% of your subscriber base. Is this a sign to create a win-back email campaign? Unsubscribes are normal, and so is the occasional increase in subscriber churn. Churn by definition (and there are several definitions),
What We Can Do in 2021 as Your ESP What we can do in 2021. It may have been a while since you reviewed the features the that Dundee Email List Services offers based on the Lyris ListManager platform. . After all this email program is over 20 years old, but always up-to-date. That just proves it’s stable, competitive, well tested and continues to deliver email to millions of people worldwide. Our competition grows yearly. Review their new features, you’ll find that their new features are usually one of our standards. And if they don’t do what we do, they
The Other Side Of ROI For Email Marketing Everyone is always talking about ROI, how to increase it, how to keep it, and is it enough. ROI, known as return on investment is a mathematical formula that calculates a ratio between net income and investment. Simply put, ROI is used to gauge the effectiveness of an investment. Business owners do this all the time, whether or not they are aware of it; when making advertising and marketing decisions. Questions such as which advertising platform will give the best bang for the buck, to what ad should run, when, and where.
What Change Makes Email Marketing a Big Con? We all know that change happens in the world, in the country, in our business, in our life. For example: Our country has a new President, who introduced several changes; some see these changes as good, but some people see these changes as detrimental. Companies have increased the use of artificial intelligence replacing a live person for an AI with that all-important initial phone call and website contact: some like this as they seemly get immediate help, but some say this only adds to their frustration when trying to resolve a problem.
Hitting the Email Industry Benchmark Regardless of whether you consider yourself a seasoned email marketer or a novice, on average, every dollar spent on email marketing returns thirty-seven dollars: An ROI of 37:1, and higher in some cases. How are you doing, hitting the average ROI mark? To find out if you’re hitting the average benchmark, start with the list of main items you track each time an email campaign is sent, These include: open clicks unsubscribes These interactions between your list members and your email campaigns determine your subscriber’s engagement; Which in turn yields list performance. Track list performance