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Have you heard? Yahoo recently changed their email acceptance policy – and it could affect you!

Have you heard? Yahoo recently changed their email acceptance policy – and it could affect you! Yahoo recently changed their email acceptance policy to combat network attacks against their users from bad people using a yahoo.com addresses that are not sent via a yahoo.com server.   Yahoo’s decision to reject this class of email fixes their …

Have you heard? Yahoo recently changed their email acceptance policy – and it could affect you! Read More »

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Unsubscribes Happen

Unsubscribes Happen Does your Marketing email contain the same message over and over again, sending to the same list of people, over and over again?  Most likely, your message changes, with fresh content and the right call to action, ideally the call to action will get the right response from your list subscribers. The right …

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4 Quick Tips that Test the Success of your Opt-in Process

4 Quick Tips that Test the Success of your Opt-in Process Can your web visitors find your ‘subscribe to our mailing list’ offer or is that invitation unused because it’s unseen? You know you have web traffic, customers buy items, prospects ask questions and the contact page is active, however these visitors are not signing …

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*It’s* never too late to share tips for Holiday Email Campaigns

*It’s* never too late to share tips for Holiday Email Campaigns Always follow “Email Best Practices”. Be cognizant of your “Sender’s Reputation”.  A sender reputation is composed of many marketing layers. It answers questions such as who are you (i.e. A well know Brand of Hot Dogs), what are you known for (i.e. Great tasting …

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