What is an Email Provider Anyway?

An Email Provider or Email Service Provider is known as an ESP. They offer different ways to manage and send bulk email to individual email addresses for delivery.  For the list owner, an ESP may: Provide email templates.   A template is a prebuilt layout, i.e. the...

Where O’ Where Did My Email Go?

I Clicked Send my email, Now What? Email Marketer’s, do you wonder how your email actually finds its way to the right customer’s inbox?  You know, with email delivery, once you hit the Send Button the flow of your email is out of your control. Of course,...