Email Lists

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Have you heard? Yahoo recently changed their email acceptance policy – and it could affect you!

Have you heard? Yahoo recently changed their email acceptance policy – and it could affect you! Yahoo recently changed their email acceptance policy to combat network attacks against their users from bad people using a yahoo.com addresses that are not sent via a yahoo.com server.   Yahoo’s decision to reject this class of email fixes their …

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Unsubscribes Happen

Unsubscribes Happen Does your Marketing email contain the same message over and over again, sending to the same list of people, over and over again?  Most likely, your message changes, with fresh content and the right call to action, ideally the call to action will get the right response from your list subscribers. The right …

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*It’s* never too late to share tips for Holiday Email Campaigns

*It’s* never too late to share tips for Holiday Email Campaigns Always follow “Email Best Practices”. Be cognizant of your “Sender’s Reputation”.  A sender reputation is composed of many marketing layers. It answers questions such as who are you (i.e. A well know Brand of Hot Dogs), what are you known for (i.e. Great tasting …

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Tis the Month before Email

Tis the Month before Email Tis the month before Christmas, and in every house, @ Christmas Marketing Time There’s e-buying, e-carding with a click of their mouse.The email marketers have prepared their holiday mails,Anticipating click-throughs that translate into sales. There’s been meetings, planning, and things, no telling,With the ROI pressure level raised to make this …

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