Mailing List Service Blog

Email Marketing Trends of 2015 that Spilled Over to 2016

Email Marketing Trends of 2015 that Spilled Over to 2016 Predictions are like opinions, everyone has them.  How are the 2016 email marketing trends turning out for you this year? We, at Dundee Internet have found, this year, attention being placed on: Personalization, which is not limited to just saying “Hello Mr. Brown”, as Marketers are being more personal with: Dates: This includes sending an email for Birthdays, Anniversaries, Congratulations on their 365th email campaign, Holidays,  “It’s been 6 months since you purchased your first Motorcycle” to sending dated invitations to local events. History: More marketers send triggered emails based

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Do Not Be Hard On Your Soft Email Bounces

Do Not Be Hard On Your Soft Email Bounces Are you one of those marketers that faithfully remove those email addresses from your members list?  OR are you that marketer than just cannot let go of that bounced address, adding it back for future mailings?  After all, most bounced emails are the result of full mailboxes right?  Well actually no, most aren’t.  A full mailbox is easily identified in most ESP’s reports.  Automation tools, like the ones built into Lyris ListManager, handles those types of bounces for you. In fact Lyris ListManager™ by default will handle all the error mail.

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12 Secrets of Email Marketing You Need to Use

12 Secrets of Email Marketing You Need to Use Have you noticed the volume of monthly emails you receive from your favorite retailer have increased significantly just after Halloween?  As retailers step up their game in anticipation of Holiday sales,  their one email a week/month has turned  into two or three. Internet statistics support this growth worldwide,  reporting that early season marketing emails have increased over 70% compared to last year.  So far, open rates remain fairly stable indicating subscribers of all types of retail newsletters continue to accept this increase with open arms. If you’re in the retail email

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How to Say Hello the way Your New List Subscribers Will Love

How to Say Hello the way Your New List Subscribers Will Love As soon as someone subscribes to your email newsletter, right after they confirm their membership, immediately Email a Welcome Letter: Use this opportunity to set readers expectations Tell them about your loyalty programs and the special benefits they will receive as a list subscriber Consider including a special offer Provide a link to their profile page For more information visit: https://mailinglistservices.com/you-are-welcome/ How to Say Hello that your new List subscribers will love Dundee Internet List Hosting  “It’s just terrific, It is just what we need.”   Jeff, Attorney at

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From Our List to Your House – list hosting features to keep you happy all year, every year.

From Our List to Your House – list hosting features to keep you happy all year, every year. More Comprehensive Reporting and tracking capabilities Easy Content Creation Reactive and proactive flexibly control Real time Powerful Campaign Capabilities Your best choice for an ESP, Dundee Internet Services Inc. Campaign automation and real-time messaging HTML templates or build your own with embedded tool Refer a friend, track opens, click- through and forwards Integrated analytics Set throttling Track visitor behavior across websites and campaigns Member Add Enhancements Automate transactional messaging for one-to-one marketing in real time Seamless Integration with Enterprise Connectors Facebook Twitter

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How Many YAHOO Email Subscribers Will You Lose?

How Many YAHOO Email Subscribers Will You Lose? In June, Yahoo announced their plans to recycle all of their inactive Yahoo ID’s (Yahoo email accounts) starting on July 15th. If you have not logged into your Yahoo account for at least a year, and want to keep your Yahoo ID active, simply log into your Yahoo account by July 15 2013. Bounced mail in all forms July 15 2013  starts the 30-day end date, when theoretically: 1. All inactive Yahoo email accounts will hard bounce any email sent to them. 2. Yahoo will unsubscribe inactive accounts “from commercial emails such

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Are all email clients created equal?

Are all email clients created equal? For your first email campaign, you decide to use one of the free css templates offered with your email hosting service.  As you work with the template of your choice, you discover that there are limits on what you can do, not enough colors, limit on the size and number of graphics, unforgiving borders AND font types? …forget about it. You stick with it: some tweaking hours later, you finally get what you might consider the almost “perfect” HTML message.  The colors are okay, as are the fonts and graphics: they work with your

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A Bad Senders Reputation can Derail any Email Campaign as Quickly as you Hit Send.

A Bad Senders Reputation can Derail any Email Campaign as Quickly as you Hit Send. Everyone has a reputation, some better than others.  People may think of you as being sweet and innocent or naïve or just a follower, when in fact you’re actually shrewd and an innovator.  Unless “they” really know the real you, the phrase “your reputation precedes you” is all “they” may have to go by.  In reality, you may have a bad reputation on the street, but you’re really a sweetheart at home.  How do you get a reputation? – By your actions and how others

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Email Marketing Content that Begs to be Read!

Email Marketing Content that Begs to be Read! As you mail to your list and review your graphics, analyze the opens, forwards and bounces have you noticed, even with your most active list subscribers, there is a growing trend of unresponsive list members; less email is being opened which can really hamper your email campaign success.  Are you thinking about revamping your entire email program as a remedy?  Do you really know why your list has declining “Opens” or are you satisfied just to get the “Opens” you have?  Rather than settle lets investigate probable causes of unresponsive list members

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You Are Welcome!

You Are Welcome! How do you welcome your new subscriber and thank them for joining your mailing list? After someone subscribes to your email newsletter or announcement list, there are three reasons to acknowledge their new membership with a timely, well thought out welcome letter; to thank your new member for joining, set their future expectations by explaining the purpose of your email list and most importantly – to start a subscriber relationship with them. Your sending relationship starts by actually sending a Welcome Letter, crafted to capture the attentiveness of your subscriber by reviewing and perhaps using the following

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