Mailing List Service Blog

Email Marketing 101 THE COURSE

I’m amazed having been in the email marketing business for over 22+ years, that there are Email Marketing College courses, like Email Marketing 101, available which seem so second nature to me.  It didn’t’ take long for email marketing to become the class to take as part of the curriculum for some Marketing Degrees.  In fact, email marketing has grown so much in popularly and use, it’s turned into a big industry In the early days, before it was sanctioned as big business and a must-have marketing course, my late husband and I were guest speakers for several semesters at

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Are You A Hurry Up and Get It Done Marketer?

Salty Sally sells seashells by the seashore. She also uses email marketing. She is not a hurry up and get it done email marketer. Salty Sally sends her email campaigns on a schedule. With each mailing, she puts her content in a template that mirrors her website. Because Salty Sally knows her subscriber’s preferences she sends each one relevant content, ROI increases monthly and best of all she is working with a supportive ESP. Manhattan Mark makes money monthly by mailing messages when the mood hits him.  He makes his content on the fly, nothing is planned, it’s just sent

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Email Tools That Benefit Nonprofits

The greatest benefit for nonprofits when using email marketing tools is an increase in audience engagement with their organization. Email is an efficient, cost-effective way to ask for donations, and with automation never forget to send a thank-you follow-up   Newsletters sent to target specific list subscribers will increase fundraising efforts and volunteer participation, both a benefit for nonprofits. Dundee Internet an avid supporter of nonprofit organizations, offers several built-in email marketing tools for nonprofits that use our mailing list services Marketing Tools that make it easy for your nonprofit to: Send messages that target a specific audience, based on

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What Is This the Best Email Marketing Solution for your Small Business

Have you found the Best Email Marketing Solution for your small business, one which will help you gain and keep more customers? According to internet statistics, including the Direct Marketing Association, email elicits a return on investment of over 4000% compared to other traditional marketing avenues. Email marketing is known to be extremely cost-effective, with immediate feedback; there’s no other marketing platform available like it, including social media networks. Running a small business?  Are you using the Best Email Marketing Solution possible? Several Small Businesses use personal email for marketing,  because it’s easy and cheap. Did you know, using personal

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A Start-Up That Wants To Grow

When you launch a start-up you’re doing so with the goal of growing bigger. There are some things to keep in mind that may keep you up all night as a start-up entrepreneur: ? Will You Have Enough Cash -there’s going to be capital expenditures to fund software, product development, office space, marketing, etc. ? How will you market for new sales:  Is there enough resources for marketing and sales.  Do you have enough money and people to help you. ? What about after the launch, what is the plan: always have a flexible business and marketing plan to refer

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Daily Email Marketing Mistakes

More than ever before email marketing is more successful than other marketing avenues, but there are email marketing mistakes.  When a marketer takes time and plans each email campaign, using the right email strategy for their audience, amazing things happen.  They see growth.  However if their plan isn’t solid, peppered with common mistakes, they may not be too happy with the results.   Here are 13 email marketing mistakes you might not want to make.  1. Subject Line There overwhelming evidence that the decision to open an email is based on the Subject Line alone. With that in mind try not

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What is an ESP (Email Service Provider) Anyway?

An Email Provider or Email Service Provider is known as an ESP. They offer different ways to manage and send bulk email to individual email addresses for delivery.    For the list owner, an ESP may: Provide email templates.   A template is a prebuilt layout, i.e. the front page of Newspaper with headlines and columns for stories, that allow the user to enter and/or replace certain objects and text within the layout. Maintain a database of list email addresses for the list owner – addresses that the list owner collected and are opted-in to their list.   Such a database may

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You Too Can Be A DRIP (campaign) With Email Marketing

Time Base Drip Campaigns can be defined as emails sent over a set period of time, in planned intervals in a progressive sequence. They are used to build and maintain customer awareness and to systemically move the customer into an active sales cycle.   Drip Campaigns are also known as  Drip Marketing Automated Email campaigns Life-cycle Emails Autoresponders Automated Email Series Why use a Drip Campaign: They are automated and prewritten.  This saves times as it’s not necessary to write a brand-new email for every customer that buys or a prospect who inquires Send relevant information at the right time:

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Are the emails you send today going into the SPAM filter of tomorrow?

Are the emails you send today stopped by the SPAM filter of tomorrow? Is there a way to improve your email deliverability just by optimizing available email features – but you can’t get it right no matter what you do? Before you call in the experts: your ESP, considered the following short list that mailers use to keep their email messages from being trashed. 1. Whitelisting. This can be done at the IP level, the domain or the email address you are sending from.  When you’re whitelisted, you are on the approved sender list. 2. As a sender, you might

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