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The most important component of a successful email

April 8, 2022 No Comments

The most important component of a successful email newsletter or email marketing campaign is the subject line. Here I will outline six principles followed by 11 guidelines in the next few weeks, to help you write subject lines that produce higher open and click-through rates. Working in tandem with the email “From” line (address), the content of the Subject line is typically the key reason an email is: Opened by the recipient Deleted immediately Ignored Filed for future access Reported as spam Filtered as spam The content of the subject line is also a major component in the

The cause of inactive subscribers or is it the content?

March 24, 2022 No Comments

Based on our in-house calculations an average- sized email list, with less than 5,000 recipients may contain as many as 27 to 36 percent of inactive subscribers. Furthermore, an older email list will typically have more unengaged or inactive list members. AND that number will be larger with bigger member lists, reaching in some cases as much as 40% inactive list members. In this context, we identify inactive subscribers as those who reportedly have not clicked or opened a single email in a certain time frame over the number of emails received. Excluding bounces, what would cause a list member subscriber

Your yearly Email Marketing Assessment for optimal email results.

March 9, 2022 No Comments

Execution of a successful email marketing campaign can get complicated at times. Reaching optimal results from your email marketing campaigns requires planning. Undertaking an email marketing assessment will tell you if your efforts are right on target or need improvement. Some marketers measure email campaign success by their email opens. The more opens the bigger the triumph. That may be so in some cases, but email opens do not show the entire picture. To know what is really going on with email campaigns a yearly email marketing assessment is recommended. To begin your assessment, gather your email marketing data going

What can cause constant email campaign failure?

March 1, 2022 No Comments

What can cause constant email campaign failure, or did I sign up with the wrong Email Service Provider? From the email marketer of a major corporation to the one-man shop marketer, they all try their best to get out a timely email newsletter – with zero expectation of a total email campaign failure. When a failed campaign is discovered, they might not know what went wrong. They may say “did I sign up with the wrong ESP?” An ESP or Email Service Provider is a company that offers “different ways to manage and send bulk email to individual email addresses

Are there conditions to become a dynamic, great email marketer?

February 8, 2022 No Comments

The internet is filled with advice on how to be a great email marketer. An email marketer can find information on anything email. This can include articles and advice on content, formatting, images, and sending schedules, to the use of fonts, videos and personalization. And it doesn’t stop there. Subjects like triggers, transactional emails, and reengagement are presented online in blogs by the 100’s. There’s guidance on how to write an email campaign, who should write it and what department should handle it. Moreover, as a marketer, you can find help on how to read your campaign statistics, what

The Top 10 Reasons Your List Subscribers Are Inactive.

December 20, 2021 No Comments

“All email marketing lists contain a fair amount of inactive list subscribers to the point where inactive subscribers can make up the majority of a list. Inactive subscribers are ones who seemly lost interest in your messages; taking no action on your emails as they have filtered your messages out of their virtual life.” The top ten reasons list subscribers become inactive include: They signed up for your free whitepaper, watched a webinar or downloaded a free guide. To do any of these they are required to submit their email address: which you collect and add to your list. Not

Are You Hitting The Big 3 Email Marketing Objectives?

November 15, 2021 No Comments

Regardless of this blog title, there are more than 3 email marketing objectives, and like everything else, some are more important than others. Email marketing objectives can include: Building Brand Loyalty Establishing trust with your audience Forming Brand awareness Dispersing information Cultivating the interest in the product and or service to gain more customers Engaging customers to interact with your brand, product, or service Generating a pathway to turn prospects into customers with a call-to-action Developing a relationship with your members with, member profile pages Converting prospects to customers Encouraging more website visits or whatever your objective is when sending

How to turn those email campaign inbox lows into inbox highs

October 29, 2021 No Comments

The goal of every email marketer starts at the inbox. The intended recipient receives your email message, they open it, follow the Call-for-Action cues and then, forwards the message to a friend. When it’s perfect, it’s an inbox high: when the message doesn’t even reach the first step, it’s an inbox low. Email highs and lows are expected in this industry, and obviously the more inbox highs the better. To get an inbox high, your email marketing message must be delivered to the recipient as intended. At times that can be a challenge, especially if you’re sending email campaigns from

Can Internet Devices Skew Your Email Opens?

September 28, 2021 No Comments

In 2013 Google, with the introduction of their ground-breaking Gmail Tabs, said this is the answer to organization and inbox productivity for all Gmail users: But they never considered the email marketers need to count email opens. This change, google believes, allows Gmail users to focus on the “things that really matter and cut down on email search time.” This new idea seemed great to everyone except email marketers. Once Gmail Tabs were in place, as if overnight, Gmail user engagement declined, as delivered email was arriving to a tab that email recipients apparently didn’t use or see. Gmail users

Are Bad Bots Inflating Your Email Marketing Reports?

September 9, 2021 No Comments

Recently a list owner discovered abnormalities, and inconsistencies, in several of their deliverability reports. Most list owners owners review their email campaign deliverability stats, compiling them into reports for the sales team, ( Most likely they never give a second thought about bad bots). The sales team may rely on these reports to focus on extending the campaigns that have the highest open rates. Likewise they may reconsider the content and subject line for the lowest performing segments. The reports are valuable. When the numbers in their reports didn’t add up, a customer asked us to investigate. This is what

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