Mailing List Service Blog

6 Simple Steps For Your Email Marketing Holiday Season

Email Marketing during the holiday season has always been a challenge Consumers are overrun with advertisements for Black Friday, the more people are inundated with advertisements, the more they can tune out. So, how can you take advantage of the holiday without getting lost in all the noise? We have put together an email marketing calendar with steps to make the most of your holiday email marketing! Assemble your contacts: Your current email marketing list is a great place to start, but don’t forget to include your social media accounts, outlook, gmail and website subscribers. Do not leave anyone out,

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Generate More Cash With Your Email Campaigns This Holiday Season

It’s almost here, the make or break holiday season for several retail businesses.  With every new season an email marketer must be more creative, more engaging and offer more value to their email readers.  And, do it all better than the competition!   This is especially true in the pandemic era of 2020, when online sales are crucial for most businesses to stay solvent, as they know email marketing is the key to get customers in the “proverbial door”. The key for this season is a well-planned out email campaign with perfect execution designed to grab the attention of your list

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Optimize your email in 7 steps.

We all agree email marketing is versatile, effective and engaging.  Email marketing can also be personal, while automated, forwarded, and tracked. Email is the optimal marketing tool used to optimize sales. But how do you optimize email? The Method of Optimizing Your Email Start with your captured list addresses -how are they collected, all opted-in? Did the subscribers engage with your Welcome letter?Is there a link in your Welcome Letter series to an informative landing page, such as an unobtrusive profile page?  (you can always collect more demographics in a later email) Will above the fold message engage the subscriber

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Easy B2B Email Marketing Strategy

Websites with email marketing go together like tea with honey, pen and paper, and love and marriage.  Each pair complements one another, with the individual parts forming the perfect balance for a successful partnership. Email is the perfect partnership for all B2B marketing strategies because it: Improves communication Cultivates Leads Is a Powerful SEO Tool Promotes higher ROI Maintains Customer Engagement Communication The foundation of your B2B marketing relationship starts with communication.  Email marketing allows you to engage with each customer on a personal level, appeal to their likes, needs, and wants, all based on their individual preferences and lifestyle

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Suppression Lists made Easy

By definition, a suppression list is a list of unsubscribed email addresses, who have specified that they do not want any communication from you

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Are Your Email Members Static or Dynamic?

Are Your Email Members Static or Dynamic? Email marketing, so easy to use, but there’s always more than meets the eye. It’s precise when you have the right information and considered SPAM when you don’t. If you buy a list, for example, your mailings most likely will be considered SPAM, because the recipient doesn’t know who you are. The right information, in this case, would be someone who opted into your list, you know they want to be there. But what else should you know about your list members besides that they want your messages?  More information about them, to

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Do you use targeted email marketing campaigns?

Targeted email marketing is a strategy. It is the ability to take many list members and break them into smaller units by segments based on specific demographics:  Dog owners, cat owners, women, men who live in Alaska, and so on Using this approach, the targeted email marketer can connect with specific, well defined groups of people to build relationships and trust as they engage the audience with personalization.   It allows the marketer to: Directly speak (Market) to a well-defined audience Increase customer loyalty Distinguish yourself (products and services) from competitors Increase your customer awareness and their interests Improve products and

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Overcome The Hardest Part of Email List Building

It’s always worth repeating that email marketing is the most cost effective, individual targeting mechanism around.  It’s attractive on many levels always yielding high ROI for any sized business.   It does not discriminate by the size of the business and is affordable to everyone who wants to use it. List building is the easy part. “Permission” based list building, the preferred way, can take time  as duly noted in some circles.  This is the hardest part of email marketing, growing a viable permission based active member list This process takes time and money, especially if you find you need to

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