Email List Services and Email Marketing - Blog

Email Marketing, What is New was Once Old

December 30, 2020 No Comments

Solomon observed “What has been will be again, what has been done will be done again; there is nothing new under the sun” a proverb recorded in Ecclesiastes 1:9 These words of wisdom can be applied to everything including our daily lives, history, current events, and yes, even email marketing. Marketing itself, creating promotions, campaigns and advertising, to sell or trade for products and services has been around since the dawn of time, or nearly. The modern marketing jargon and methods may have changed but the concept is the same. This includes the concept of branding. Branding facilitates product recognition,

How to achieve email marketing success in 2021

December 18, 2020 No Comments

The year 2020, a year to remember and a year to forget. The ongoing paramedic continues to interfere with businesses in ways that are unimaginable, resulting in loss income and in some cases seemly unrecoverable debt cause by shorten hours and closed doors: Per State ordinances. With a dwindling walk-in customer base, there has never been a more critical time to reach out to your customers to let them know you’re still here and ready to do business. It’s the right time to send a targeted email campaign; Several in fact. Start 2021 on a positive note, with these top

6 Simple Steps For Your Email Marketing Holiday Season

November 17, 2020 No Comments

Email Marketing during the holiday season has always been a challenge Consumers are overrun with advertisements for Black Friday, the more people are inundated with advertisements, the more they can tune out. So, how can you take advantage of the holiday without getting lost in all the noise? We have put together an email marketing calendar with steps to make the most of your holiday email marketing! Assemble your contacts: Your current email marketing list is a great place to start, but don’t forget to include your social media accounts, outlook, gmail and website subscribers. Do not leave anyone out,

Generate More Cash With Your Email Campaigns This Holiday Season

November 6, 2020 No Comments

It’s almost here, the make or break holiday season for several retail businesses. With every new season an email marketer must be more creative, more engaging and offer more value to their email readers. And, do it all better than the competition! This is especially true in the pandemic era of 2020, when online sales are crucial for most businesses to stay solvent, as they know email marketing is the key to get customers in the “proverbial door”. The key for this season is a well-planned out email campaign with perfect execution designed to grab the attention of your list

Optimize your email in 7 steps.

October 23, 2020 No Comments

We all agree email marketing is versatile, effective and engaging. Email marketing can also be personal, while automated, forwarded, and tracked. Email is the optimal marketing tool used to optimize sales. But how do you optimize email? The Method of Optimizing Your Email Start with your captured list addresses -how are they collected, all opted-in? Did the subscribers engage with your Welcome letter?Is there a link in your Welcome Letter series to an informative landing page, such as an unobtrusive profile page? (you can always collect more demographics in a later email) Will above the fold message engage the subscriber

Easy B2B Email Marketing Strategy

October 2, 2020 No Comments

Websites with email marketing go together like tea with honey, pen and paper, and love and marriage. Each pair complements one another, with the individual parts forming the perfect balance for a successful partnership. Email is the perfect partnership for all B2B marketing strategies because it: Improves communication Cultivates Leads Is a Powerful SEO Tool Promotes higher ROI Maintains Customer Engagement Communication The foundation of your B2B marketing relationship starts with communication. Email marketing allows you to engage with each customer on a personal level, appeal to their likes, needs, and wants, all based on their individual preferences and lifestyle

Suppression Lists made Easy

September 18, 2020 No Comments

By definition, a suppression list is a list of unsubscribed email addresses, who have specified that they do not want any communication from you

Are Your Email Members Static or Dynamic?

September 8, 2020 No Comments

Are Your Email Members Static or Dynamic? Email marketing, so easy to use, but there’s always more than meets the eye. It’s precise when you have the right information and considered SPAM when you don’t. If you buy a list, for example, your mailings most likely will be considered SPAM, because the recipient doesn’t know who you are. The right information, in this case, would be someone who opted into your list, you know they want to be there. But what else should you know about your list members besides that they want your messages? More information about them, to

The Right Time to Email for best Engagement

August 21, 2020 No Comments

Is there a right time for everything – Harry loves Sally and he is popping the question tonight followed by a congratulations surprise party. He’s invited all their friends and relatives to the party via email with invitations that he sent on a Saturday afternoon 2 weeks before. Harry didn’t want his bride to accidentally find the invitations in his email, he used a different email account, one that most of his friends and relatives were unfamiliar with. His subject line just said Surprise. He had planned to send a reminder to everyone a week before the party and another

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