Email List Services and Email Marketing - Blog

How to get new business for your new business.

June 3, 2021 No Comments

Starting a business can be overwhelming. From writing a business plan, setting prices to hiring employees – it’s all a learning experience. New business owners will find that nothing is static, as the selling arena changes daily. The only constants that remain are to maintain and increase the customer base, which ultimately increases sales. The best marketing tool that’s both adaptive and cost-effective and does both is email. But you’re a new business, starting with a negligible customer base how do you use email to increase your sales? Start by asking your customers for their email address and follow the

29 Ways to Collect Email Addresses for Your Business

May 11, 2021 No Comments

Simple and easy ways to collect email addresses. Place an offer to join your mailing list on the back of your business cards. Participating in a trade-shows: Offer to sign-up people right on the spot using a tablet-let them know, of course, they will receive an email to confirm their membership Include a newsletter sign-up link in your email signature block. Invite your address book members to join your list. Join the local Chamber of Commerce, email the member list, introduce yourself, with a link to sign up to your newsletter. Host your own event – and request attendees

When Your List Members Churn Away

April 23, 2021 No Comments

You worked for hours to create the best offer ever, it’s so good, so compelling, you even impressed yourself. However, reviewing your sending stats you may think of all that time and energy you wasted as the unsubscribe rate from this last mailing has increased; much more than you expected. In fact, over the past 6 months, you’ve lost 10% of your subscriber base. Is this a sign to create a win-back email campaign? Unsubscribes are normal, and so is the occasional increase in subscriber churn. Churn by definition (and there are several definitions), simply put is the percentage of

What We Can Do in 2021 as Your ESP

April 9, 2021 No Comments

What we can do in 2021. It may have been a while since you reviewed the features the that Dundee Email List Services offers based on the Lyris ListManager platform. . After all this email program is over 20 years old, but always up-to-date. That just proves it’s stable, competitive, well tested and continues to deliver email to millions of people worldwide. Our competition grows yearly. Review their new features, you’ll find that their new features are usually one of our standards. And if they don’t do what we do, they have their reasons: So let’s dive in and review.

The other side of ROI for email marketing

March 30, 2021 No Comments

Everyone is always talking about ROI, how to increase it, how to keep it, and is it enough. ROI, known as return on investment is a mathematical formula that calculates a ratio between net income and investment. Simply put, ROI is used to gauge the effectiveness of an investment. Business owners do this all the time, whether or not they are aware of it; when making advertising and marketing decisions. Questions such as which advertising platform will give the best bang for the buck, to what ad should run, when, and where. Business owners, however, may not be aware of

What Change Makes Email Marketing a Big Con?

March 17, 2021 No Comments

We all know that change happens in the world, in the country, in our business, in our life. For example: Our country has a new President, who introduced several changes; some see these changes as good, but some people see these changes as detrimental. Companies have increased the use of artificial intelligence replacing a live person for an AI with that all-important initial phone call and website contact: some like this as they seemly get immediate help, but some say this only adds to their frustration when trying to resolve a problem. Larger and more expensive TV sets are available

Improve Your Email Marketing Growth In 3 Quick Steps.

January 27, 2021 No Comments

From inbox to inbox, email campaigns sound so simple until you sit down to create one. At the start of an email campaign, marketing growth can seem like a simple process that quickly becomes unbelievably complicated; especially when you add many moving parts to the equation. And the total number of moving parts doesn’t matter. Your team could be a one-man operation that is totally unorganized or large with many layers both streamlined and efficient. In either case, the goal is getting out an email campaign in the most effective way. Develop your plan – it should include A

Email Automation, easier than boiling water.

January 18, 2021 No Comments

You own a small newspaper for a mid-sized town in Michigan. It’s Spring. There is an overabundance of melted snow which drains all the chemicals from the farmlands into the local ground water. Consequentially the local government ordered a “boil order” which means, to use the water for consumption, it should be boiled. A printed story would be too late. The local government placed a “boil order” on Facebook, but not everyone looks at Facebook and if they do, may not see it in their newsfeed. The local paper has an announcement list, which more than half the town and

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