Mailing List Service Blog

The Top 10 Reasons Your List Subscribers Are Inactive.

“All email marketing lists contain a fair amount of inactive list subscribers to the point where inactive subscribers can make up the majority of a list.  Inactive subscribers are ones who seemly lost interest in your messages; taking no action on your emails as they have filtered your messages out of their virtual life.” The top ten reasons list subscribers become inactive include: They signed up for your free whitepaper, watched a webinar or downloaded a free guide.  To do any of these they are required to submit their email address: which you collect and add to your list.  Not

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How to turn those email campaign inbox lows into inbox highs

The goal of every email marketer starts at the inbox.  The intended recipient receives your email message, they open it, follow the Call-for-Action cues and then, forwards the message to a friend.  When it’s perfect, it’s an inbox high: when the message doesn’t even reach the first step, it’s an inbox low. Email highs and lows are expected in this industry, and obviously the more inbox highs the better. To get an inbox high, your email marketing message must be delivered to the recipient as intended.  At times that can be a challenge, especially if you’re sending email campaigns from

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Can Internet Devices Skew Your Email Opens?

In 2013 Google, with the introduction of their ground-breaking Gmail Tabs, said this is the answer to organization and inbox productivity for all Gmail users: But they never considered the email marketers need to count email opens.  This change, google believes, allows Gmail users to focus on the “things that really matter and cut down on email search time.” This new idea seemed great to everyone except email marketers. Once Gmail Tabs were in place, as if overnight, Gmail user engagement declined, as delivered email was arriving to a tab that email recipients apparently didn’t use or see.  Gmail users

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Are Bad Bots Inflating Your Email Marketing Reports?

Recently a list owner discovered abnormalities, and inconsistencies, in several of their deliverability reports. Most list owners owners review their email campaign deliverability stats, compiling them into reports for the sales team,  ( Most likely they never give a second thought about bad bots).  The sales team may rely on these reports to focus on extending the campaigns that have the highest open rates.  Likewise they may reconsider the content and subject line for the lowest performing segments.   The reports are valuable.  When the numbers in their reports didn’t add up, a customer asked us to investigate.  This is what

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Bulk Email Bad Practices For Fun And Profit Or don’t do this for good results

The year is 2021, sending bulk email (sometimes with Bad Practices) is commonplace, cyber currency may permanently replace cash, and virtual reality is a reality.  You can buy anything from your mobile phone, including a car, body parts can be manufactured by a printer, and anyone can become famous given enough followers.  However, to follow someone in the year 2021, you need an email address. Why? Because email continues to be the number one communication tool worldwide. In fact, email addresses are a commodity.    In the world today, an email address is worth money to someone. That includes the spammer

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Are Decent Email Open Rates A Reality?

How are your email open rates?  Are they standard for your industry, above average or non-existent?   If they are decent open rates, at the very least you probably want to maintain that level and aim for higher percentages.   But open rates are just another statistic, gathered from reports, that may or may not be interpreted correctly by you as a small business owner, or the marketing department in the company you work for.   Open rates (OR) can be inaccurate.  They may not reflect the correct measurement of emails read, or just opened, based on, for example your Subject

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You too can create unlimited email lists for fun and profit using your communication hub.

Being part of a big organization can be fun. Communication between everybody about everything could be challenging, and not so fun. Your company publishes an inhouse newsletter, offer chat rooms and different Social media options. So many venues, in fact, keeping up with company current events can take up most of the day: not to mention the time used on social media to find the right thread, read all the comments and post your comment. Rather than post comments on various platforms a centralized communication hub may be the answer to keep everyone on the same page. You can invest

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How to get new business for your new business.

Starting a business can be overwhelming.  From writing a business plan, setting prices to hiring employees – it’s all a learning experience.  New business owners will find that nothing is static, as the selling arena changes daily.  The only constants that remain are to maintain and increase the customer base, which ultimately increases sales.  The best marketing tool that’s both adaptive and cost-effective and does both is email. But you’re a new business, starting with a negligible customer base how do you use email to increase your sales? Start by asking your customers for their email address and follow the

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29 Ways to Collect Email Addresses for Your Business

Simple and easy ways to collect email addresses. Place an offer to join your mailing list on the back of your business cards. Participating in a trade-shows: Offer to sign-up people right on the spot using a tablet-let them know, of course, they will receive an email to confirm their membership Include a newsletter sign-up link in your email signature block. Invite your address book members to join your list. Join the local Chamber of Commerce, email the member list, introduce yourself, with a link to sign up to your newsletter.    Host your own event –  and request attendees

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