Email List Services and Email Marketing - Blog

Are Your Email Campaigns Above the “Industry Average? 4 Questions to Find Out

August 5, 2022 No Comments

Are Your Email Campaigns Above the “Industry Average? 4 Questions to Find Out Does the “industry average” matter in email marketing? Most small business owners to corporate leaders agree when you market with email you measure the results of the latest email campaign with a comparison of the previous ones. However not all do, instead, they base success on others’ exaggerated email metrics, and misrepresentations that are spread around the internet. On the internet, you can find email metrics that make it seem your email campaigns are not as successful as you think you are, especially when you read about

The 12 ways non-professional Email Marketers can increase email delivery

July 19, 2022 No Comments

The 12 ways non-professional Email Marketers can increase email delivery You own a business, have few employees, long hours, and you use email marketing. You’re not getting paid as a professional email marketer, however like the company those professionals work for, you depend on the success of your email campaigns. You both have the same goal: successful inbox delivery with a shot of the message being read. Normally professional Email Marketers use strategy, creative technology, and charts. graphs, professional images, and a copywriter or two. Sole proprietors do not have the luxury of an email marketing team, and most likely,

Take the complexity out of email marketing.

June 30, 2022 No Comments

Take the complexity out of email marketing. The complexity of email marketing doesn’t stop people sending over two billion emails sent out daily. This volume can be bad news for both the recipient and the email marketer – the recipient is tries to eliminate SPAM, by sending unwanted messages to their JUNK or SPAM folder, while the marketer’s email may end up in one of those folders or if not, go unseen. Unfortunately, valid email messages are sent to the SPAM or JUNK folders. Even email that is personalized, relevant, and expected. So, what’s an email marketer to do? Send

How to Defend the Email Inbox

June 17, 2022 No Comments

Everyone knows what email is, and most people, are also members of email lists too. Unfortunately, everyone also knows about SPAM, but not everyone knows how to defend the email inbox In an effort to curtail SPAM, the CAN-SPAM act 2003, enacted by Congress, was passed to defend your email inbox. That’s over 19 years ago, and no revisions. It was and is an effective method to limit unwanted messages: but as a law, it did not address the technical obstacles and fundamental problems that remain; therefore, SPAM continues to be delivered to inboxes. SPAM, being annoying, misleading,

Reduce Costs with Reduced Bounce Rates

May 26, 2022 No Comments

Dundee Internet offers email list hosting. Most of our customers are pretty savvy when it comes to email marketing. We find when someone switches their ESP (Email Service Provider) to us, they typically see a reduced bounce rate; as we help customers identify and correct any mailing issues. Bounced email seems to be among the many reasons for their change. For example, one customer told us: “I was sending emails once a week to a list of 97,000 members I had acquired through hard work and diligence. Everyone on the list is opted in. Every new member receives a welcome

The first 50 people reading this will learn how to drive readers to your website with tips for a better B2B email newsletter

May 12, 2022 No Comments

And here you are, one of the first 50 people looking for tips for a better B2B newsletter. To start, do you know this type of subject line, the one for this blog, is considered a key element in lead generation: The Offer The offer is an essential part of the content for a better B2B newsletter. It is essential for lead generation, as it builds prospects, customer relationships, and thought leadership: All goals that require the better B2B newsletter to continuously offer valuable and interesting information for the reader. Consider that most B2B newsletter subscribers are looking for specific

How to get more email opens with 11 great Subject Line suggestions 

April 22, 2022 No Comments

Segment and Personalize:  Each list segment should have appropriate and different subject lines.  Segments that contain the same version of your email should also have a subject line tailored to the recipient’s interest.    You do not want to use someone’s first and/or last name in the subject line and consider it personalized email.  In other words, avoid using a subject line like “Rountree, This Is Your May Newsletter” followed by generic content. Brand Your Subject Line: (another great Subject Line suggestion.)  Use a consistent FROM address. Consider including the name of your company, usually in the beginning with enclosed brackets, so it become familiar to the recipient.  Use a Consistent Style: Subject lines need to

The most important component of a successful email

April 8, 2022 No Comments

The most important component of a successful email newsletter or email marketing campaign is the subject line. Here I will outline six principles followed by 11 guidelines in the next few weeks, to help you write subject lines that produce higher open and click-through rates. Working in tandem with the email “From” line (address), the content of the Subject line is typically the key reason an email is: Opened by the recipient Deleted immediately Ignored Filed for future access Reported as spam Filtered as spam The content of the subject line is also a major component in the

The cause of inactive subscribers or is it the content?

March 24, 2022 No Comments

Based on our in-house calculations an average- sized email list, with less than 5,000 recipients may contain as many as 27 to 36 percent of inactive subscribers. Furthermore, an older email list will typically have more unengaged or inactive list members. AND that number will be larger with bigger member lists, reaching in some cases as much as 40% inactive list members. In this context, we identify inactive subscribers as those who reportedly have not clicked or opened a single email in a certain time frame over the number of emails received. Excluding bounces, what would cause a list member subscriber

Your yearly Email Marketing Assessment for optimal email results.

March 9, 2022 No Comments

Execution of a successful email marketing campaign can get complicated at times. Reaching optimal results from your email marketing campaigns requires planning. Undertaking an email marketing assessment will tell you if your efforts are right on target or need improvement. Some marketers measure email campaign success by their email opens. The more opens the bigger the triumph. That may be so in some cases, but email opens do not show the entire picture. To know what is really going on with email campaigns a yearly email marketing assessment is recommended. To begin your assessment, gather your email marketing data going

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