Best Email Marketing & List Management Services | Dundee Internet - Blog

Are My Email Open Rates Worth My Time To Analyze?

October 21, 2010 No Comments

How do you measure success as an email marketer? Do you savor the click-through-rates of your subscribers, the one metric frequently used as a performance benchmark? Or, on the other hand, do you value the open rates of your emails to gauge your success? Are there other reports that are more significant; reports that will consider all the important statistics needed by the email marketer? Or, are your limited by a few choices between one analytical reporting tool or another? With email marketing, someone always seems to have a better tool to analyze email-marketing campaigns and then another tool comes

Find cost savings with the right Non-profit communication medium

October 4, 2010 No Comments

It’s important for your non-profit organization to have its own means of communicating with the world. Corresponding with members, supporters, sponsors and everyone else is important for growth, balance and goals. The ideal medium to use, of course is the newsletter. The newsletter is your means for explaining why you exist, who you are and what you need. As a non-profit agency, by publishing your own newsletter, you have total control on content, regularity and circulation. Every non-profit agency that has been around for a while should have first hand experience on every phase of the newsletter publishing process. There

Tarpitting and other sticky email issues.

September 24, 2010 No Comments

This morning you mailed to 750,000 subscribers, a simple newsletter and you cannot understand why the delivery rate is beyond slow, in fact, it is crawling. Your list members are all opted-in, you’re not black listed anywhere and this is a scheduled mailing, people are expecting it. What’s going on? You check with your list administrator who informs you your mail is being tarpitted. Huh? – With a little research and reading, you discover: Tar Pitted or Tarpitting is closely related to the notion of the teergrube (German for tar pit): a server that is intentionally configured to be sluggish

Wimpy Landing Pages Can Make or Break Your Email Campaign

August 17, 2010 No Comments

You just finished your email project and it took weeks of planning, hours of testing and selecting just the right mix of photos, fonts and colors for your marketing campaign. You’re excited. This email campaign is the one everyone has been waiting for and you are expecting big results. All your effort and time has been focused on the job at hand. Your emails will be sent out with a perfect, tested, attention grabbing subject line and content. Because you send with consistent formatted headers, your recipients will easily recognize you as the source of the communication. All your messages

Does your Subscriber List have Abandonment Issues?

July 30, 2010 No Comments

It happens to the best of us, we have an active email list, we keep it clean and healthy, apply all the right practices, we don’t over mail and we engage our subscribers. We take suggestions and listen to all comments. Our subscribers can always update their information as we have an easy to find landing page link on each email we send out, and still, we lose a percentage of our subscriber base. AND over time, this number translates into real concern. How concerned should you be with subscriber list churn? Mathematically subscriber list churn is calculated as a

You Are Welcome!

July 10, 2010 No Comments

How do you welcome your new subscriber and thank them for joining your mailing list? After someone subscribes to your email newsletter or announcement list, there are three reasons to acknowledge their new membership with a timely, well thought out welcome letter; to thank your new member for joining, set their future expectations by explaining the purpose of your email list and most importantly – to start a subscriber relationship with them. Your sending relationship starts by actually sending a Welcome Letter, crafted to capture the attentiveness of your subscriber by reviewing and perhaps using the following suggestions: Create a

Spring back from the Big Bounce; actively manage your bounces

May 28, 2010 No Comments

Tips to actively manage your bounces so you can Spring back from the Big Bounce. 1) Use sanity checks, take a moment to confirm submitted email addresses, are in fact, correct. Verify they are technically right and are valid email addresses. Do not assume that people will enter their correct address every time on a website subscription form. i.e. alice@enter.aol 2) Maintain a good engagement record by identifying inactive addresses and remove them from your active mailing lists. Inactive subscribers cannot engage your email message: if you have a habit of keeping and mailing to inactive subscriber addresses – your

The Big Bounce

April 22, 2010 No Comments

Planning an email campaign? It can be as easy as 1, 2, 3: write the copy, check the content, test the message and send. With high expectations, you anticipate that the majority, if not all of your campaign emails, will be delivered without a fuss. However, you do expect to see a few bounced back addresses from your sender list, among the clickthroughs, purchases and refer-a-friend links, which are typically reported by the live delivery analysis provided by your ESP. Most senders will retain bounced back addresses to resend to them in the future, believing these bounces are likely the

Who put a Spam Trap in My Permission Based Email List?

March 26, 2010 No Comments

Is your legitimate email being blacklisted because you picked up a spam trap address in your subscriber base? What is a Spam Trap and what can you do about it. Where did it originate from and how can you stop them? What is a Spam Trap? Spam traps are secret, non-published email addresses that catch some list owners by surprise. A Spam-Trap is a valid email address, used specifically to trap unsolicited email or spammers; hence the name Spam Trap The Spam Trap premise is based on the belief that if the owner or former owner of an inactive email address has

A 10 Step Guide for Improved Nonprofit Email Newsletters

March 19, 2010 No Comments

1. Write to your mission statement. Are you a veteran’s organizations reporting local current events, which require a steady update of information or are you a worldwide organization that only has new information every few months? Is your content relevant to your readers? When you identify specific interests, are you using triggered mailings? Remember that triggered mailings cater to the immediate interests and needs of your email recipient; your email responses become more effective because they are timely and more relevant to the receiver. 2. Write to your audience. Your newsletter content should be relevant to your reader, if not;

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