Email List Services and Email Marketing - Blog

The Perfect Subject Line does not exist

July 20, 2009 No Comments

The Perfect Subject Line does not exist.There is no special formatting involved and no magical formula for the most single important line in your entire newsletter. Your newsletter may never be opened and read if the Subject line doesn’t grab the interest of email recipient: even though they subscribe to your newsletter. How do you write an inviting Subject Line, one where your reader wants to open and read your email every time you send them a message? Some emails “experts” recommend using a personalized Subject Line to grab the reader’s attention. The other “experts” suggest personalization, such as using

Subject Line Science

July 8, 2009 No Comments

There is an abundance of research on the Internet discussing the importance of Subject Line etiquette, covering a cornucopia of what you must do to what you shouldn’t do when composing your newsletter Subject Line. You can find studies on Subject Line structure, the use of capital letters, character set utilization, informal or formal wording, long or short Subject Lines and whatever else is deemed to have an impact on the open rate statistics. With all this time and emphasis placed on Subject Line Science, you can only conclude it is important enough to write it correctly; after all you

Test Your Messages!

June 17, 2009 No Comments

We are bombarded by advertising to the point we have become the commercial, evident by the clothes we wear, the shampoo we use to the beer we drink. We think it’s normal for talking dogs to promote canned chili, or the mop we clean with, dedicate classic rock songs to us. And the pace of our commercialized society is blurring, as fads come and go as fast as Internet time – a rate so rapid that marketers have a difficult time predicting, no less promoting the next collectable toy craze or the latest fashion obsession. Our commercialized society may be

More about Announcement Lists

April 10, 2009 No Comments

You may have heard the word announcement list used in context with email blasts, bulk email, broadcast or mass mail. They all mean the same thing, the intention of sending out a one way message that requires fast communication, perhaps specifically timed and maybe aimed at a targeted audience. These messages can be sent to a small or large number of recipients for a lower cost than that of traditional postal mail, AND all with measurable results! Announcement lists allow all sized companies to distribute information using email, about virtually anything they have an audience for; press releases, product discounts,

Non Profit and Email Marketing

January 26, 2009 No Comments

Smart non-profit organizations regularly use email marketing to keep their name in front of their members and potential supporters. Using Dundee Internet Services many non-profit organizations are regularly emailing newsletters containing timely information with customized content to match each of their subscriber’s interest. We find best results are with those who email consistently with planned marketing strategies. Non-profit email marketing strategies starts with a viable list of email addresses. Collecting usable opt-in email addresses may seem like an impossible undertaking: as you are looking for opted-in addresses beyond the typical email address list that has accumulated on your database, also

What Email Marketing Can Do For You

January 19, 2009 No Comments

Which type of company are you? Some companies play a percentage game, sending unsolicited bulk e-mail to hundreds and thousands of addresses with the hope of getting a “sale”, not with the hope of getting repeat business. They aren’t looking for a long-time business relationship with their customers; they just want to sell in quantity – but not our customers! Some companies mail solicited e-mail on occasion, without understanding the relationship or value an email list should have with their business. Some companies send solicited e-mail to keep an ongoing business relationship with their customers so that their customers remember

Worse Email Practices for List Management

December 23, 2008 No Comments

In the real world an email address is worth money to someone, if not to spammers then to marketers, and certainly to the list owner who keeps track of their subscriber’s demographics for targeted email campaigns. Because of their value, email addresses maybe resold several times. Selling email addresses is big business, and you’ll notice most of the email addresses for sale are touted as being opted-in. However, when mailed to, you may find a good number of these purchased opted-in lists contain a large number of undeliverable addresses. Without actually having control of your own email list collection procedure,

Your List Has Empirical Value

December 13, 2008 No Comments

Everyone who does business on the Internet should be interested in marketing their web site thru the use of advertising. But isn’t marketing and advertising synonymous? Aren’t the results the same, should it matter if you market or advertise as long as you make the sale? I believe there is a fair amount of confusion about the terms, but in practice marketing and advertising are as diverse as night and day where but both parts work together: i.e. 24 hours. When you think of advertising, you generally think of paid messages, generic announcements and suggestive communications played with repetition and

How to Bring in More Sales Using E-mail Marketing

December 8, 2008 No Comments

How to Bring In More Sales From Your Customer Database With Permission-Based Email Marketing Campaigns Everyone knows it is always easier to sell to your existing customers than to your potential customers. However, existing customer relationships may not automatically translate into increased sales without effective regular communications, i.e. constant contact, between you and your customers. Dundee Internet Services knows how to build ongoing relationships with your customers that will help you pull in the orders. Here’s how: Use the most effective customizable and analytical program available. Apply ethical and sound marketing principles to ensure the greatest success of your email

Announcement lists – who needs them!

October 4, 2008 No Comments

Announcement lists: these are typically used to distribute information about a product, a service, an event or other noteworthy information. In most cases, the organization that runs the mailing list controls what information, is sent out. The process for announcement lists is similar to that for discussion lists except, only approved people are allowed to send messages to the group. This could be just you, a number of people in your organization, or specific people you choose. Frequently, with many announcement lists, you will want to “import” in bulk, a list of email addresses who should be members of the

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Announcement lists – who needs them!

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