Email List Services and Email Marketing - Blog

From goal setting to trip planning how does your email list travel?

December 21, 2010 No Comments

From goal setting to trip planning, there’s always a host of things to consider and several options available to get you to your objective or destination. Take a trip from New York to California; you could travel by car, plane, bus, boat, motorcycle, bicycle, cab or you could hitchhike, and if you’re not in too much of a hurry, you can walk. Not all these options are fast and efficient, and some are downright impractical, slow and costly because all these choices, while getting you to your destination all represent a set of expenses and time constraints associated with that

5 easy ways to improve Email Marketing Deliverability

December 13, 2010 No Comments

Email Marketing Deliverability 1. Follow recognized Email Practices2. Build up your Senders Reputation3. Be Consistent4. Know and work with your ISP5. Maximize your list quality “What can I say about Dundee Internet E-mail List hosting” they answer the phone when I have questions. I can rely on their guidance and expertise when I have a question that’s out of the ordinary.” Micki – The Eclectic Academy

6 Quick Tips to Mail Effectively using Email Newsletters

December 7, 2010 No Comments

1. NEVER SPAM2. Keep it interesting3. Make clear what you’re asking for4. Offer links of interest5. Highlight your successes6. Write copy to fit the medium you’re using “What can I say about Dundee Internet Services list hosting, I’ve been with Dundee for over 5 years…no problems, no issues, Just Good Results” Art, Magazine Publisher

Discussion Lists – Talk About An Inexpensive Yet Priceless Solution

November 18, 2010 No Comments

As the old joke goes, the fastest communication channels in the world were once said to be telegraph, telephone or tell a women. As a woman, two-way communication is a major part of my daily life, be it by email, text, social networking, mobile phone or face-to-face conversation. I find all these methods interactive and allow an exchange of ideas, opinions and information: quickly. When communicating with larger groups over any distance, near or far, I like the email Discussion list for its versatility. A Discussion List allows the widespread distribution of information, ideas and opinions to many Internet users

Are My Email Open Rates Worth My Time To Analyze?

October 21, 2010 No Comments

How do you measure success as an email marketer? Do you savor the click-through-rates of your subscribers, the one metric frequently used as a performance benchmark? Or, on the other hand, do you value the open rates of your emails to gauge your success? Are there other reports that are more significant; reports that will consider all the important statistics needed by the email marketer? Or, are your limited by a few choices between one analytical reporting tool or another? With email marketing, someone always seems to have a better tool to analyze email-marketing campaigns and then another tool comes

Find cost savings with the right Non-profit communication medium

October 4, 2010 No Comments

It’s important for your non-profit organization to have its own means of communicating with the world. Corresponding with members, supporters, sponsors and everyone else is important for growth, balance and goals. The ideal medium to use, of course is the newsletter. The newsletter is your means for explaining why you exist, who you are and what you need. As a non-profit agency, by publishing your own newsletter, you have total control on content, regularity and circulation. Every non-profit agency that has been around for a while should have first hand experience on every phase of the newsletter publishing process. There

Tarpitting and other sticky email issues.

September 24, 2010 No Comments

This morning you mailed to 750,000 subscribers, a simple newsletter and you cannot understand why the delivery rate is beyond slow, in fact, it is crawling. Your list members are all opted-in, you’re not black listed anywhere and this is a scheduled mailing, people are expecting it. What’s going on? You check with your list administrator who informs you your mail is being tarpitted. Huh? – With a little research and reading, you discover: Tar Pitted or Tarpitting is closely related to the notion of the teergrube (German for tar pit): a server that is intentionally configured to be sluggish

Wimpy Landing Pages Can Make or Break Your Email Campaign

August 17, 2010 No Comments

You just finished your email project and it took weeks of planning, hours of testing and selecting just the right mix of photos, fonts and colors for your marketing campaign. You’re excited. This email campaign is the one everyone has been waiting for and you are expecting big results. All your effort and time has been focused on the job at hand. Your emails will be sent out with a perfect, tested, attention grabbing subject line and content. Because you send with consistent formatted headers, your recipients will easily recognize you as the source of the communication. All your messages

Does your Subscriber List have Abandonment Issues?

July 30, 2010 No Comments

It happens to the best of us, we have an active email list, we keep it clean and healthy, apply all the right practices, we don’t over mail and we engage our subscribers. We take suggestions and listen to all comments. Our subscribers can always update their information as we have an easy to find landing page link on each email we send out, and still, we lose a percentage of our subscriber base. AND over time, this number translates into real concern. How concerned should you be with subscriber list churn? Mathematically subscriber list churn is calculated as a

You Are Welcome!

July 10, 2010 No Comments

How do you welcome your new subscriber and thank them for joining your mailing list? After someone subscribes to your email newsletter or announcement list, there are three reasons to acknowledge their new membership with a timely, well thought out welcome letter; to thank your new member for joining, set their future expectations by explaining the purpose of your email list and most importantly – to start a subscriber relationship with them. Your sending relationship starts by actually sending a Welcome Letter, crafted to capture the attentiveness of your subscriber by reviewing and perhaps using the following suggestions: Create a

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