Mailing List Service Blog

LifeCycling to Your Email Goals

Everything has a lifecycle including email. Our lifecycle, like everything else has a beginning, middle and an end with a lot of stuff going on in-between.    Comparatively speaking an email list subscriber’s lifecycle is not much different, each subscriber or email address has a distinct beginning (when someone subscribes to your list), a middle (accepting your email messages) and an end (severing  their membership by leaving your list or junking your email).  However, unlike our lifecycle, you can harness the lifecycle of email using simple strategies to deliver the right message at the right time. Because email is such a

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Expect RESULTS from Your Email Campaigns, really?

Email has many benefits; it’s fast, inexpensive, targeted and measurable. You can test it with numerous variables to see what combinations work best and change up a campaign as needed. Email marketing puts you in control of the returns you receive, with the ability to get the RESULTS you want. 7 Steps to get RESULTS from Your Email Campaigns Refine your Goals – are you looking for more customers, more traffic more leads? Enthusiastically create your email campaigns – do not forget to include a call to action (ask for the sale, email address or visit) and a related landing page

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Email Ambiguity – can you really test for that?

Your computer screen is zipping along with charts, graphs and numbers.   So far so good, everything looks great.    You believe the email campaign is a success, so many website visitors, even more than you had hoped for.  Management is waiting for your report; how many people clicked on the yellow shoes, they ask – Clicked on the yellow shoes? You wonder, was I supposed to track that too? Yellow Shoe Marketing It all comes down to using the right set of parameters and performance indicators, the key performance indicators (KPIs) to collect the data  you need.  It goes without saying,

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Is a Feedback loop just Email Noise?

Is a Feedback loop just email noise? Email has many handlers, which translates into “not all your email will be delivered as intended.”  When an ISP receives many complaints about a particular email going through their email servers (where “many” is a number based on the discretion of the ISP), the ISP may deliver those messages to the recipient’s junk folder or decide not to deliver those messages at all.  (Complaints can be collected on report spam pages, web mail, email clients or other.) If you’re the originator of the message, that isn’t good news as your marketing efforts are wasted:

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5 Quick Tips To Overcome Subscriber Lethargy – Easy To Catch but Difficult To Cure

List Fatigue is the state of an email list that has gone stale. It produces less and less returns from mailings because the list members received either too many offers or the same offers, too many times  List Fatigue  members become disinterested, inactive, and disengaged. Combat this issue by: Regularly adding new (opted in) subscribers Re-energize you old list members with re-engagement tactics Keep your content interesting Send relevant messages using triggered email Compose your Subject Line with a goal in mind In conclusion: Do not fall into the trap believing that List Fatigue happens to someone else – it

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Email – Now that’s a complex subject.

Email is a complex process that relies greatly on, among other things, sender reputation, and valuable content, a degree of marketing talent, the right distribution platform and diligence to comply with ISP requirements such as authenticating your email messages. Email authentication is one-way to help your messages reach your target audience. It validates your email as being actually sent from your domain and IP address. When utilized, email authentication speeds up email identity for receiving ISP’s (i.e. AOL) as it streamlines the entire process automatically. Email Authentication Email authentication can be done by: I. SPF (Sender Policy Framework) An authentication standard developed as

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Do Trigger Clauses Deliver?

Yes they do!  They can be a phrase in an email that may specify a given date or event, that when occurs, will cause a mailing to be automatically sent. Triggered mailings are used in conjunction with some action performed by an email recipient such as a visit to a website or a purchase. At the time the specific action is performed, such as a purchase of (i.e.) a green hat on a Haberdashery website, this action triggers a specific email that is then sent to that recipient such as Thank you for purchasing our Green Hat.  Triggers can also

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Is Everyone You Want to Reach on Your Email List? – Probably not

Do you believe that email is the best marketing vehicle around? Are you certain? Sure, email isn’t entirely infallible; it has its disadvantages, but so does every other marketing channel, including Facebook and Twitter. Consider the Disadvantages of email marketing:  Is everyone you want to reach on your email list? – Probably not and then you find that, 1. Some email goes unopened.  Do you open all your email?2. There are deliverability issues: Tar Pitting, Spam Traps, stale addresses etc.  At one time or another, you will have deliverability problems.3. There are creativity limitations of the email marketer or how

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List Fatigue: An Email List that has gone Stale

Email marketing is not rocket science but to some it is a science just the same.  You may make one change in your mailings and as expected (Or not) your overall results change.  If you’re working with numbers and formulas and testing with list segments, you might just come up with a mailing routine that, one day elicits soaring conversion rates, higher than you ever expected AND your facebook© “likes” double with your Internet sales hitting new numbers.  Exciting for you-Exciting for your company.  You might think, if only we can get these results more often, and conclude, maybe I

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Are you Split over Email Testing?

Did you pass your email test? Lately, does it seem your email marketing campaigns bring in lower conversion rates than expected, or are the results better than average – do you really know what the average is?.  At times, do you notice a sharp increase in clickthroughs followed by lower conversion rates or do you get another unexpected outcome?  Should you expect consistent results with every email campaign? How would you know what to expect without running some sort of test before you send. Did you know, statistically speaking, routine email testing is only used by a little more than half

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