Email List Services and Email Marketing - Blog

Improve email delivery with A/B Testing

April 3, 2023 No Comments

Improve email delivery with A/B Testing As email marketers, we want to send messages that connect with our audience and drive them to the desired actions. However, the competition for audience attention in the inbox is challenging. That’s where A/B testing comes in. A/B testing is a powerful way to improve the performance of your email campaigns. By comparing numerous versions of a message, you can understand what resonates with your audiences and craft stronger future campaigns. Here are some best practices to keep in mind when using A/B testing. ALWAYS start with a simple test. Keep yourself from being

6 Best Practices for Writing Email Copy That Converts

March 28, 2023 No Comments

Email marketing can be a highly effective way to reach and engage with your prospects. However, crafting email copy that converts a prospect to a customer can be a challenge. In this blog post, we’ll discuss best practices for writing email copy that drives conversions and generates results. 1. Know your audience. The first step to writing effective email copy is to understand your audience. Take time to research their needs, interests, and pain points. When you know your audience, you can create email copy that converts, as it will speak directly to their needs, and subsequently motivate them to

Is using AI-driven email marketing smart?

March 8, 2023 No Comments

Artificial Intelligence (AI) is growing in popularity among forward-thinking companies that are looking to create more effective email strategies. The use of AI-driven machines empowers them to “act” like humans by understanding complex data sets in order to make decisions autonomously. With this ability, some suggest Artificial Intelligence will replace the digital/email marketer, as it has done so in other applications. AI data sets are used in many applications, such as robotics, autonomous vehicles, medical diagnosis systems, and financial trading platforms. In addition, AI machine learning, data analytics, and automation are all playing a major role in the digital marketing

The Art of Subject Line Science

February 14, 2023 No Comments

The Art of the Subject Line. Composing a great subject line for your email marketing campaigns is an art. It takes time, thought, and planning. There are many ways you can use the art of the subject line to create that attention-getting headliner, and here are six suggestions worth considering: 1. The Art of Subject Line Composition When composing an email subject line, it is important to keep in mind the goal of the email. An effective subject line should be concise, and accurately reflect the content of the message. It is the catalyst of the email that

Best time to send mass email campaigns or is there really a Time to Send Formula?

December 30, 2022 No Comments

“When should we send our mass email campaigns?” is one of the most frequently asked questions in email marketing. Many people believe that Tuesday through Thursday mornings are generally good times to send. This answer, however, may be more complicated

A more significant measurement for email campaign performance

December 2, 2022 No Comments

Are you bored to tears with click-through rates (CTR) as your email campaign’s performance metric? Is it time to find something better, or different? Consider the click-to-open rate as an alternate metric, as it yields a greater, more noteworthy measurement for email campaign performance. (CTOR) is simply the combination of email opens and click-through rates. CTRs and email opens are common email marketing benchmarks that provide quick and reasonably accurate snapshots of an email campaign’s performance. Both are easy to use, however, limit the amount of information you can track. For example, the click-through rate is normally a metric that

When your free email account is the cause of undelivered email

November 14, 2022 No Comments

When your free email account is the cause of undelivered email Everyone seems to have a Gmail, Yahoo, or Hotmail account. Some people have all three and more. As an email marketer, list contributor, or active list member (one who contributes to a list), sending out email campaigns with a free email account may be the cause of undelivered email messages. As you know, the FROM in an email message, identifies the sender by their email address. A list recipient may decide to open or trash the message just based on this information – who sent the message. Because of

You Too Can Experience Successful Email Delivery Using Optimization

October 21, 2022 No Comments

You Too Can Experience Successful Email Delivery Using Optimization Email content that looks great but doesn’t reach its intended recipients cannot be called a successful email delivery. In this anti-spam climate, it is necessary to optimize your messages to reach this goal. The goal of a successful email delivery starts with a great sending mechanism: either a dedicated software application or working with an Email Service Provider (ESP). Most ESP’s provide list management, saving administrative time for the email marketer by providing manageable subscriber information, including membership behavior, list organization, and subscriber verification. The next component for successful email delivery

Can you scrub your email lists clean?

September 21, 2022 No Comments

Can you scrub your email lists clean? Can you scrub your email lists clean? How often do you clean your email marketing lists? And why should you? When you think about it, cleaning a list, is like cleaning your house. A clean house keeps the occupants healthy and happy, clean lists maintains healthy members and keeps you happy. Benefits of a clean list include: An increase in clickthrough’s and opens Less bounces Increase email savings. Better conversion rates Truer reports A clean list (aka scrubbed list) is one that holds addresses of engaged subscribes, that are involved with your campaigns.

Is Your Landing Page Blocking Your Website Traffic?

August 22, 2022 No Comments

Is Your landing Page Blocking your Website Traffic? What is an email campaign without a custom landing page? One that isn’t success-oriented; a campaign that should emphasize its call-to-action. A call to action can be anything. When the main goal of your email campaign is to increase traffic to your website, why consider a landing page at all? A landing page would just be another step for your visitors to take, right? So, is your landing page blocking your website traffic? No, because landing pages are designed with a specific purpose, to convert visitors into leads, and increase web traffic.

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