Email List Services and Email Marketing - Blog

Confirmed opted-in email addresses; more valuable than the “likes” on your FB page

August 1, 2012 No Comments

Email marketing…successful, but is it successful by the number of Facebook likes you have? Are you always under pressure to outdo your last campaign, even though your campaigns are working better than expected? Are you concerned that your numbers are behind the industry standard, (is there an industry standard)? Do you find yourself struggling to keep up with those perceived industry numbers? And what about “Management” – doesn’t it seem they always expect bigger and better results, frowning on inconsistency and unexpected declines? And to top it off is your manager making the claim that email is passé –everything should

6 reasons to Make a Wake Up Call to your Discussion Lists

June 25, 2012 No Comments

Discussion Lists Need a Wake up Call? Don’t settle for out-of- date List Hosting Web Tools. Switch to Dundee Internet Discussion List Hosting Services and: Need a wake up call? 1. Create a customize landing page2. Brand your list(s)3. Integrate with your existing database & website4. Share photos5. Share files6. Run numerous discussion lists under one URL and brand, using one or many list administrators, or resell services to others with all discussion list benefits Create * Share * Grow “I can’t imagine doing our e-mail marketing with anyone else” Mark – WWD Director of Operations

Discussion Lists – A Complement To Communication

May 14, 2012 No Comments

Discussion lists with advanced email features have numerous options that complement many communication arenas that are in use today. Dundee internet hosted Discussion lists created in ListManager™ have the flexibility to: 1. Create Customize landing page 2. Brand your list(s) 3. Integrate into existing databases and websites 4. Share photos 5. Share files 6. Run unlimited lists under your domain, ours’ or theirs. 7. Employ one or many list administrators. 8. Provide numerous options and controls Create * Share * Grow “It worked flawlessly…. Thank you….!”Rick of History News

LifeCycling to Your Email Goals

May 2, 2012 No Comments

Everything has a lifecycle including email. Our lifecycle, like everything else has a beginning, middle and an end with a lot of stuff going on in-between. Comparatively speaking an email list subscriber’s lifecycle is not much different, each subscriber or email address has a distinct beginning (when someone subscribes to your list), a middle (accepting your email messages) and an end (severing their membership by leaving your list or junking your email). However, unlike our lifecycle, you can harness the lifecycle of email using simple strategies to deliver the right message at the right time. Because email is such a

Expect RESULTS from Your Email Campaigns, really?

April 16, 2012 No Comments

Email has many benefits; it’s fast, inexpensive, targeted and measurable. You can test it with numerous variables to see what combinations work best and change up a campaign as needed. Email marketing puts you in control of the returns you receive, with the ability to get the RESULTS you want. 7 Steps to get RESULTS from Your Email Campaigns Refine your Goals – are you looking for more customers, more traffic more leads? Enthusiastically create your email campaigns – do not forget to include a call to action (ask for the sale, email address or visit) and a related landing page

Email Ambiguity – can you really test for that?

April 5, 2012 No Comments

Your computer screen is zipping along with charts, graphs and numbers. So far so good, everything looks great. You believe the email campaign is a success, so many website visitors, even more than you had hoped for. Management is waiting for your report; how many people clicked on the yellow shoes, they ask – Clicked on the yellow shoes? You wonder, was I supposed to track that too? Yellow Shoe Marketing It all comes down to using the right set of parameters and performance indicators, the key performance indicators (KPIs) to collect the data you need. It goes without saying,

Is a Feedback loop just Email Noise?

March 15, 2012 No Comments

Is a Feedback loop just email noise? Email has many handlers, which translates into “not all your email will be delivered as intended.” When an ISP receives many complaints about a particular email going through their email servers (where “many” is a number based on the discretion of the ISP), the ISP may deliver those messages to the recipient’s junk folder or decide not to deliver those messages at all. (Complaints can be collected on report spam pages, web mail, email clients or other.) If you’re the originator of the message, that isn’t good news as your marketing efforts are wasted:

Email – Now that’s a complex subject.

January 11, 2012 No Comments

Email is a complex process that relies greatly on, among other things, sender reputation, and valuable content, a degree of marketing talent, the right distribution platform and diligence to comply with ISP requirements such as authenticating your email messages. Email authentication is one-way to help your messages reach your target audience. It validates your email as being actually sent from your domain and IP address. When utilized, email authentication speeds up email identity for receiving ISP’s (i.e. AOL) as it streamlines the entire process automatically. Email Authentication Email authentication can be done by: I. SPF (Sender Policy Framework) An authentication standard developed as

Do Trigger Clauses Deliver?

December 21, 2011 No Comments

Yes they do! They can be a phrase in an email that may specify a given date or event, that when occurs, will cause a mailing to be automatically sent. Triggered mailings are used in conjunction with some action performed by an email recipient such as a visit to a website or a purchase. At the time the specific action is performed, such as a purchase of (i.e.) a green hat on a Haberdashery website, this action triggers a specific email that is then sent to that recipient such as Thank you for purchasing our Green Hat. Triggers can also

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