Email List Services and Email Marketing - Blog

4 Quick Tips that Test the Success of your Opt-in Process

April 2, 2013 No Comments

Can your web visitors find your ‘subscribe to our mailing list’ offer or is that invitation unused because it’s unseen? You know you have web traffic, customers buy items, prospects ask questions and the contact page is active, however these visitors are not signing up for your newsletter. Why is that? Examine your web traffic with a web analytic program for answers. Unseen invitation to subscribe Web analytics, (try) such as Google Analytics, will not only show you the different entry points visitors use to land on your website pages but will show you the pages most visited. For

Using the right Email Marketing tools with the wrong results?

March 15, 2013 No Comments

When an email marketer wears the hat of a list subscriber his or her perspective change, especially using email marketing tools Depending on where you sit an email marketer will take on the role of an email recipient some point during the day. Designing, sending and tracking email campaigns require a certain skill set, fine-tuned with experience. Opening and reading email is somewhat easier. No special skill is required other than logging into your email program. Here are 10 examples of Subscriber versus Marketer 1. Subscriber Perspective: I hate it when my email address is added to an email list

IF Permission Is Forever why did they report my email as SPAM?

February 12, 2013 No Comments

As we well know mistakes happen, even more so using email marketing. Knowing how to correct mistakes or avoid them all together can make the difference between a successful email campaign or a failure. For example, suppose you have a moderate-sized list, 500k on a good day, but today isn’t a good day. You just sent out an email campaign to your entire subscriber base and then it hits you: there’s a huge mistake in the campaign, the Discount on Designer Diamond Rings is listed as 50% off. It was only supposed to be 15% off. Somehow, the most important

Is Your Email Marketing Going Social? (Networking)

January 16, 2013 No Comments

Have you heard the news? Social Media is the “only”, “new”, “best” way to market your goods and services. Find a niche, tweet your brand, get a zillion likes and publish pictures – preferably pictures of your smiling employees holding puppies. For some organizations, this works… especially if you’re a well-known brand, such as televised chocolate-coated peanut. Typically, the “Social Media Arena” for well-known brands isn’t about the initial sale, it is about brand awareness. Social media allows people to make that emotional connection to their favorite brand by showing their loyalty with likes or actions; they can vote for

Email Marketing Essentials for Better Response Rates 2013

December 31, 2012 No Comments

Efficacious Email marketing campaigns are in part luck, art and science, and an understanding your subscriber base for better response rates… …which is the most significant part of any marketing campaign. Better response rates happen when your subscribers to react to your email, (other than hitting the trash or delete key). You want them to take an action such as visit a link, buy a product, take a survey, share with social media or forward the email to a friend. To figure out how to make subscribers perform any of those actions often requires a personalized approach from the marketer

Experienced Email Marketers 6 Quick Hot Tips from 2012

December 12, 2012 No Comments

1. Engage with your signups and existing members with a preference center, capture data and content interests. 2. Personalize your messages, tested and proven to realize higher open rates. Hot Tips for 2012 3. When planning an integrated marketing campaign: keep your messages consistent in all marketing channels. Center your efforts around email marketing to drive awareness, responsiveness, want and action. 4. When you understand your audience, use a strong call to action in your marketing messages, don’t be wimpy – And always tell the recipients what’s in it for them. 5. Segment your email list to speak to individual groups

It’s never too late to share tips for Holiday Email Campaigns

November 28, 2012 No Comments

Always follow “Email Best Practices”. Be cognizant of your “Sender’s Reputation”. A sender reputation is composed of many marketing layers. It answers questions such as who are you (i.e. A well know Brand of Hot Dogs), what are you known for (i.e. Great tasting all Beef Hot Dogs) and your email delivery character. (Are you a spammer?). A sender’s reputation is your reputation. Do not share it or slight it by using (for example) purchased lists, as they may contain Spam Traps and other reputation killers. Along with email marketing, you need to think through your Social Media and Mobile

Tis the Month before Email

November 14, 2012 No Comments

Tis the month before Christmas, and in every house, @ Christmas Marketing Time There’s e-buying, e-carding with a click of their mouse.The email marketers have prepared their holiday mails,Anticipating click-throughs that translate into sales. There’s been meetings, planning, and things, no telling,With the ROI pressure level raised to make this season oh so compelling.“We need more help and expertise they cried with a tear”,An email guru from Dundee Internet winst did appear. The email marketers then seeing the light,Could expect great things to happen after this night.Dundee Internet proved by experienced in years,with the power of Lyris ListManager ™,put their

Are all email clients created equal?

October 22, 2012 No Comments

For your first email campaign, you decide to use one of the free css templates offered with your email hosting service. As you work with the template of your choice, you discover that there are limits on what you can do, not enough colors, limit on the size and number of graphics, unforgiving borders AND font types? …forget about it. You stick with it: some tweaking hours later, you finally get what you might consider the almost “perfect” HTML message. The colors are okay, as are the fonts and graphics: they work with your message. Testing is next and by

The Key That Unlocks Your Marketing Emails

August 24, 2012 No Comments

All sent emails, at the very least, contain two parts, the body of the message and the message header. In fact, each part is analogous to an actual mail piece, the header being the fully addressed envelope (address of the recipient and sender) along with the subject line and other identifying data. In other cases, the header is considered “the stamp” of the envelope. The body, or letter, is the actual message with attachments. Key to Email Opens Depending on the email client used, the header information is usually displayed as: From: – Sender@mycompany.comTo: – Reciever@hotmail.comDate: – The date when

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