Mailing List Service Blog

The Holiday Season Email Marketing Challenge Is Here*

What type of challenges will you face this season? Delivering the right message at the right time? Will unsubscribes be your top concern? Are your subscribers even reading your newsletters? Divert the challenges of the season using Lifecycle emails. Start by classifying the subscribers of your current email campaigns into different Lifecycle categories: Engaged customers – they love your emails’ Potential or interested customers – they’re promising but not on board yet Disinterested or lethargic customers – For the most part, they have lost interest in you. Using specific categories will give you a better understanding of the mindset of

Read More »

SPAM for Fun and Profit

Sending SPAM for profit is a big business.   SPAMMERS are notorious for getting their messages out no matter what the cost. They hop from ESP to ESP – burning bridges as they go.  They are known to recruit anyone they can with a computer to send their SPAM for them.  Haven’t you seen the offers to send mass email from your home computer for cash?  This makes YOU a SPAMMER, which in the end, will get you kicked off your ISP. Spammers know,  not everyone is interested in the promise of Enhanced Sexual Prowess and the Secret to Enteral Life. 

Read More »

The Technicalities of Email Marketing

On a scale of 1 to 10, how do you rank your email campaigns? Do you believe they are in the top ten and should have an excellent rating or do you rank them on the bottom of the scale, poorly rated with only a sometime average ranking? It’s interesting to note that according to online sources only %5 of email marketers give themselves an excellent rating while most fall in the average or poor category. Mail is complicated. If you’re in the majority (average or poor) do you rate your campaigns lower because of the responses you get are

Read More »

Have you heard? AOL recently changed their email acceptance policy – and it could affect you!

Dear Dundee Internet, What’s “uncategorized failure” all about? My posts– or, it seems, posts from anyone else using AOL–aren’t appearing in my inbox and weren’t yesterday. What’s up? Thanks for your assistance,Mr. Edwards ———————- Dear Mr. Edwards, It appears that AOL has followed Yahoo’s lead and has implemented a DMARC p=reject policy.  This breaks all mailing lists worldwide for anyone using a yahoo.com, and now aol.com, From: addresses. AOL, recommends changing the list parameters like this: “For mailing lists, also known as listservs, we recommend configuring reply behavior to fill the From line with the mailing lists address rather than

Read More »

Have you heard? Yahoo recently changed their email acceptance policy – and it could affect you!

Yahoo recently changed their email acceptance policy to combat network attacks against their users from bad people using a yahoo.com addresses that are not sent via a yahoo.com server.   Yahoo’s decision to reject this class of email fixes their problem but breaks everyone else who sends legitimate email via an Email Service Provider (ESP). Yahoo has been fighting ongoing phishing attacks for a long time.  These attacks attempt to compromise legitimate yahoo user accounts.  Once compromised the hacker can then send SPAM and phishing emails to the members of the contact list of the compromised account.  Ever receive email FROM:

Read More »

Unsubscribes Happen

Does your Marketing email contain the same message over and over again, sending to the same list of people, over and over again?  Most likely, your message changes, with fresh content and the right call to action, ideally the call to action will get the right response from your list subscribers. The right response doesn’t include unsubscribing, but unsubscribes happen. You can’t stop them so why make it difficult when someone is saying “I want off you list”. Most people will generally opt-out of permission email for the same reasons: Your Messages Lack relevance You send too often Your recipient

Read More »

Unsubscribe Compliance Rules for Email Senders

Oh no, it’s you again. In the past month, didn’t I unsubscribe from your newsletter at least 3 times.  What a pain: you keep coming back.  I really did follow the unsubscribe instructions that were buried in your newsletter:  I even received a confirmation that said I was off your list and here you are again, in my in-box!  This time I have permanently filtered all messages from your domain to my junk folder.  And please be reassured that I never will read or visit anything concerning your products or services again. Better yet, I’m going to report you to

Read More »

From Our List to Your House – list hosting features to keep you happy all year, every year.

More Comprehensive Reporting and tracking capabilitiesEasy Content CreationReactive and proactive flexibly controlReal time Powerful Campaign CapabilitiesYour best choice for an ESP, Dundee Internet Services Inc. Campaign automation and real-time messagingHTML templates or build your own with embedded toolRefer a friend, track opens, click- through and forwardsIntegrated analyticsSet throttlingTrack visitor behavior across websites and campaignsMember Add EnhancementsAutomate transactional messaging for one-to-one marketing in real timeSeamless Integration with Enterprise Connectors

Read More »